...it's always beneficial. Here's a reminder about why our listeners love radio and how they use it - from Bob Pittman at iHeartMedia.
 

The kidnapped boy is still not found, his kidnappers are at-large, and the $4 million in cocaine as the reported reason for the kidnapping is a huge story in itself, with far-reaching implications.

Ontario radio’s reach and immediacy can play an impactful role in hopefully solving at least the first two crimes.

1. What is Ontario radio doing above and beyond the traditional Amber Alert announcements in this matter?

2. What can Ontario radio do to go above and beyond in solving the kidnapping/bringing the boy’s kidnappers to justice?

Bill always took time for a chat - always encouraged me. Here's to more like him. Prayers for comfort and strength for his family members and corporate family.

FOR IMMEDIATE RELEASE (Sun. Jan. 5, 2020 – Lindsay, Ont.): Wyn McNabb, wife of long-time CKLY 910 radio owner (now Bob FM), Pete McNabb, passed away Sunday, after an 11+ year struggle with Alzheimer’s disease. Mrs. McNabb, having turned 90 on Dec. 13, passed away at Lindsay’s Ross Memorial Hospital, with youngest son, Lindsay surgeon, Dr. Jamie McNabb, by her side.  Wyn leaves behind the families of her three children: eldest son, Andy, youngest son, Jamie, and daughter Tammy. Tammy and Wyn's husband, Pete, both predeceased her in 2008. 

Wyn played an instrumental role – both behind the scenes and behind the microphone – in the growth of CKLY’s service to Lindsay, and the greater Victoria-Haliburton area.

Two months and a day after the stock market crash of 1929, Wyn was brought home from Wiarton Hospital on Christmas Day, bundled in blankets – most fittingly, in a one-horse open sleigh.
 
In 1935, her father, Harry, moved the family to England; to assume ownership of his family’s farm, Hunston Dairy, immediately south of Chichester.
 
Wyn was a first-hand witness to the Battle of Britain, as Allied gunnery crews stationed on and around the farm would down German fighters and bombers.  The Chichester Cathedral spire pointed a direct line to London, serving as a guide to the Luftwaffe planes that passed over the family farm on their way to bomb London.  A number of times, her father would take her out by horse and wagon to retrieve downed Allied flyers, and mother Eva would have them in for tea and biscuits.  Brother John was killed in an RAF training crash.
 
After the war, Wyn enrolled at Clark’s College in Brighton for secretarial studies.  Later, after attending the London Olympics in 1948, Wyn and parents returned to Canada; whilst then surviving brother Bill stayed in England and became a career RAF officer.
 
Wyn found secretarial work in Toronto with Maclean Hunter Publishing. Later, she became personal secretary to Lord T

As dictated to my iPhone: no 740 problems in the Kawarthas that I have experienced. I make it up there a couple of times a year, as I’ve been living in Niagara since 1993.

What stations can do to get the election audience and revenue advantage before print - see the last two paragraphs: https://www.stcatharinesstandard.ca/news-story/9451707-niagara-college-journalism-program-in-final-year-to-be-replaced-by-multimedia-storytelling/

Yes.  That's been shared with me by two separate people working for two separate companies: a regional sales manager from one of Canada's largest media companies, as well as the VP Sales of another one of the largest groups. 

Kudos to owners and managers who prove themselves as exceptions to this matter - including Ky Joseph and Bill Evanov of Evanov Communications, and Chris Byrnes of Byrnes Media - for bucking the ageism bias and choosing people who can produce results.  

Agesism is what it is. In different management and ownership roles, having hired a roughly equal number of sellers and managers older and younger than me, I've consistently seen a better work ethic - and better results - from the older workers, than most younger hires. 

Outside of my previous business ownership and marketing project work, being offered employee positions, now as the older person, it's motivating to meet others with the same perspective.

Proof of a positive attitude when facing adversity is foundational.  That, and a proven ability to contribute to be part of the rising tide that lifts all people's boats - two rare traits found in few people.

If you're good to great at what you do, and you've been marginalized in the hiring process by age bias, know that the good to great managers will want you.  Those managers biased against older workers automatically exclude themselves as people for which you'd want to work, in most any circumstance. 

Although corporate resume-filtering algorithms may exclude you, businesses owned/managed by older people make for excellent job prospects, as well as those businesses that have a record of hiring older people.  Businesses that are targeting older customers, also make for better employers for older people.

Don't wait around for the position and cheque you "deserve"; do something in the meantime that keeps depositing into your bank account.  In the words of Tom Caldwell of Caldwell Securities, "Don't just look for 'the' job, but get

What's the name and URL of the Canadian radio historical site that details the history of different stations and some of the notable the people that were employed there?

Jerry literally closed on a business deal worth thousands to me at my second station.  Jerry was sharing Romans 12:2 with a saved and secular church/minor baseball/local media crowd, as the headliner at our Blue Jays Blast-Off, celebrating the return of Blue Jays baseball to Peterborough radio.

I called a prospective advertiser who had been sitting on the fence, and told him "Somebody wants to say hello".  Handing the phone to my esteemed colleague, who spoke with his ever-present, ear-to-ear grin... "Hi Mike, it's Jerry Howarth! When are you coming on board?".  Right then and there, the advertiser committed - no more sales pitching being needed - and paid upfront. 

For Jerry's commitment to his craft, his professionalism - and his prayers - my continued, heartfelt thanks and lifelong appreciation.

Based on the IEEO equation, the advertiser is leaving money on the table without a unique and compelling, low risk/no risk offer as per the parameters stated. 

It's another step forward to capture prospects' contact information and engage them in the next step of the sales process.

David Mainse touched millions of hearts since founding television program 100 Huntley Street and Crossroads Christian Communications.  He passed away on Mon. Sept. 25.  Here is the announcement and loving tribute shared by his son Reynold...
It is with great sadness and joy that I announce my father, David Mainse's, entrance to heaven. Thank you to all our family and friends for your love and prayer support. The following is our family announcement:

It is with great sadness yet divine peace that Norma-Jean and the entire Mainse family share the news of the passing of their beloved David. He went into the presence of his precious Saviour this morning, September 25th, surrounded by his family, ending a 5-year battle with MDS leukemia. The Lord graciously extended his life 3 years beyond what the doctors initially predicted, allowing his family and friends to enjoy for a little longer his deep wisdom, caring heart and passionate encouragement.

David was a beloved husband to Norma-Jean for 59 years (as of September 19th) and also leaves behind four children, daughter Elaine and her husband Bruce Stacey, daughter Ellen and her husband Nizar Shaheen, son Reynold and his wife Kathy, and son Ron and his wife Ann, as well as 16 grandchildren with many spouses, and 13 great-grandchildren…all of whom have been amazingly blessed and forever influenced by his genuine love and Godly example.

David’s passion for Jesus spilled out into every area of his life and fueled him as an enthusiastic evangelist, visionary leader, and beloved mentor to so many. Having been in TV ministry since 1962, David was greatly loved by countless people with whom he connected daily, sharing the love of Jesus and wearing his heart on his sleeve. He was a man of impeccable integrity whose public and personal life were in clear alignment, enabling him to powerfully impact the masses and the individual…especially his family. Through his words and actio

The graphic below affirms the rocketing ascent of mobile – pretty much ubiquitous (just like radio), measures sales results for advertisers (NOT like radio).  There are multiple systems/strategies/tools that do so; but as an industry, radio's not using them.   

One of Canada's celebrated VPs of Sales, and a well-known major market DOS, told me that pushing for radio to be held accountable for sale results is too polarizing. That's astonishing, considering that radio continues along what is essentially its inflation-adjusted, flat-lining revenue path.

Personally, I've found it easier to generate sales when one can deliver documented advertiser sales results in the millions in small markets and hundreds of millions in major markets.

Why aren’t more of us doing so for every advertiser? What will it take to get others off their blessed assurance and take action and put radio in its rightful revenue place as the pre-need, pre-search, pre-purchase catalyst of consumer activity, and capture more ad dollars in the process?

Please share your answers as to what you're doing to use radio to document client results, to help all of us in the industry.  Radio can grow by leaps and bounds – when it’s done right.

Begins at 2:22 of the video linked to the story.

Four lessons for radio:  "Bearing witness", "holding government to accountability", "producing a new kind of must-see TV", "the network earned nearly $1 billion".  

There are broadcasters in small towns and big cities with limited resources who manage to bear witness, hold the public accountable to the public, and in so doing, produce must-listen-to radio and must-view social media, generating more ad revenue in the process.

Discuss how we can practically do more of this, without saying "It can't be done" or "we need more money from management".  

Doug, you're right: "It's hand in hand.  Sales and creative."  

As marketing strategy is almost always foundational to helping generate the ideas for great creative, the onus is on the rep to identify and quantify the client's opportunities, objectives, pain points and resources.  

Then it's time to develop the overarching, unbiased marketing strategy that produces documented, measurable sales results attributable to each dollar of the media spend (those of us who do that already, hands up, please), and increases the client's revenue.  That most often comes from increasing the marketing dollars pie that feeds the strategy.  

It's the responsibility of management and ownership to help the sales staff continually grow and sharpen their skill sets in so doing.  Those skills go beyond sales training, and they're often honed and made more fruitful in group strategy sessions with confidential, client case-study by confidential, client case-study, as they're occurring, so that those clients can also benefit from the process.

As per Gord Borrell, who knows the needs of local/national advertisers better than anyone:  "There's one more thing I should mention about broadcast media. Today's advertisers are clamoring for a sales rep who possesses marketing savvy, someone who can help them not only create a campaign, but also breathe life into it across various media channels."

That means if advertisers are clamouring (now I'll use our Cdn. spelling) for something, they're not currently getting it.  That gets more than a few folks rattled - even angry - as it challenges the status quo that limits our industry to inflation-adjusted, flat-lining revenue.  

The best thing is that it propels those who are willing to set aside those all-too-common, less-than-bountiful advertiser outcomes, and commit to doing what they're not doing (but should), to produce radical revenue growth for our advertisers, ergo, our industry.