"FANG is delivering actionable data to advertisers in ways that traditional broadcasters simply can’t."  

We can beat FANG at their own game.  The actionable data our local and national advertisers get from Facebook, Amazon, Netflix and Google is shunting radio and tv budgeting further and further to the periphery.  

The single-most influential and actionable data that radio can give our advertisers is 52 weeks of measured, documented, attributable-to-radio sales results.  If you're not doing it, you're letting your competitors dictate your future.  

Unlike FANG, radio more fulsomely catalyzes and accelerates pre-need, pre-search, pre-purchase preference, and can follow that through to the transaction.  As we all have the opportunity to measure advertiser results to the penny, more of us need to take action; as that is the most profitable way to lift radio to a pre-eminent position in a greater number of the minds and bank accounts of our clients.  

Despite the tone of the headline in Shelly Palmer's LinkedIn piece that speaks to the tv advertising perspective on the overarching matter, the crux is the "FANG" quote above, as the parallels for radio are many.  

Last edited by Andy McNabb (April 25, 2017 1:51 pm)