Kolter Bouchard, formerly of CFNY, is also going this route.

Speaking of Kolter

"Kolter Bouchard has undergone a reinvention this year, leaving his afternoon gig on 102.1 The Edge (CFNY-FM) in Toronto to move forward as a digital content creator, often in collaboration with his wife Dominque, amassing a following of more than 730,000 on TikTok alone.

Kolter joins this episode of Broadcast Dialogue – The Podcast, opening up about his time at Corus Toronto, their eventual parting of the ways, and working to overcome bitterness. We also get in to why he thinks radio talent is uniquely positioned for success in the content creator space."

https://broadcastdialogue.com/broadcast-dialogue-the-podcast-kolter-bouchards-reinvention/?amp=1

Chrisphen wrote:

BowmanvilleBob wrote:

Chrisphen wrote:

...so she became a quasi-PR professional? How novel.

So, I'll take it that's a "no" from you then?
 

More power to her, I guess, but the pipeline running between broadcasting and 'communications' is quite busy. She's not exactly breaking new ground.
 

What struck me most about this article was the fact that this person had lived in the community for almost a decade, but admitted she'd been so cloistered in her radio environment that she hadn't visited many of Lethbridge's landmarks. It took taking on a new role to see her community through new eyes and to put herself forward as a person, rather than just a disembodied voice out of a box.

In the pre-internet days, I worked with a PD who constantly urged the jocks, newspeople and salespeople to ride the city bus system occasionally to listen to what people were talking about in an unfiltered environment. If they did, they often came back with a sense of the disconnect between what they'd been talking about on-air and deemed "important" versus what their potential audience cared about. It wasn't a scientific survey by any means, just as talk shows are hardly the reliable barometer of public opinion that their hosts often like to claim. It did, however, offer a contrast to consultants and others who talked about celebrity gossip and other trivia as the keys to radio success.
 

Chrisphen wrote:

BowmanvilleBob wrote:

Chrisphen wrote:

...so she became a quasi-PR professional? How novel.

So, I'll take it that's a "no" from you then?
 

More power to her, I guess, but the pipeline running between broadcasting and 'communications' is quite busy. She's not exactly breaking new ground.
 

Has always been strong movement from media to PR. Nothing entirely new here... except of course the role of social media influencer where that occurs...

Last edited by Saul (January 14, 2025 11:23 am)