Now that the concerts are here, perhaps the most irritating and self-serving thing I've heard isn't the fan reactions, the coverage of the security or the stories about TTC service expansion while she's here. 

The most annoying thing about this is forcing all 680 News Radio anchors and reporters to repeatedly and endlessly tell listeners every time the story is mentioned that it's "Presented by Rogers." Look I get it. Their name is all over this thing and they want to get their money's worth. But really, does it need to be emphasized almost every time it's mentioned on air? 

It truly is going to be a long few weeks. 


 

I suppose Swifties get there money's worth. I believe the concerts run around three hours.

Considering it was a different time with much less Media around, the Beatles probably had wall to wall coverage when they arrived in Toronto in 1964.

It doesn't fit into the copy and sounds like a blatant commercial, which it is. 

The script goes something like this: "The concert the city has been waiting for is here! The Taylor Swift Eras Tour, presented by Rogers, has finally come to the Rogers Centre." etc. etc. Now multiply that by reams of copy repeated over and over and over again for hours and days at a time, and it becomes a bit much.

They already have their name plastered not only on all the plethora of publicity posters and signs that are everywhere, but the concert is at the frigging Rogers Centre, for God's sake. I don't think anyone believes Bell is behind this by now. 

I get it - it's Rogers, Rogers, Rogers! Enough already. It's overkill and they don't need to say it every single time there's even a slight reference to it. I'm sure they've already more than gotten their money's worth with this overly bloated concert. It makes them sound greedy and pandering. Sure, they should take advantage of sponsoring a big deal - but not every single minute of the day. And at the very least, keep your advertising out of your newscasts. They have to be separate if you hope to preserve any credibility.  

I find Rogers is often guilty of this, more than any other company I can think of. They overly promote themselves on everything until it becomes too much. The repetitive message it sends is "we care about us, not about you." As a result, they often look like the greedy shilling hucksters many think they are.

This post brought to you by Rogers, who want you to say their name ad infinitum. With an accent on the "ad".

Well, The Taylor Swift Eras Tour, presented by Rogers is likely the official name.  Other companies like Bell may not say it that way, but Rogers can and they do.  Still don't see the big issue.  99% of people listening could care less.  Just media people with petty grievances would be the ones who really get their potatoes boiled over something as trivial as this. 

Also interesting that John Krasinski, who starred in that Taylor Swift cottage country boat commercial which Rogers played a fair bit last summer was voted People magazine's most handsome man in the world.   I remember quite a few either hated or liked that commercial when it was on TV.  At least the ad was talked about, so it did the job. 

I don't know Taylor Swift from Jonathan Swift, but you can't deny her popularity.