I’m pretty sure this will prove to be a stunt in the end, but a station in Durango, Colorado – KKDG, now called Doggy FM – has switched formats from Top 40 to music for dogs and their owners. Yes, it’s a radio station for dogs.
 
The format involves a range of tunes that are tied in one way or another to canines. “With many Durango residents being dog owners, [general manager Jack] Llewellyn saw it as the ideal opportunity to engage listeners at a time when radio is facing stiff competition from podcasts and music streaming services.”
 
So what can you expect when you listen to some sound "bites?" “One of Doggy FM's key features is a collection of soothing music with soft melodies and rhythms, specifically created to help alleviate stress and anxiety in dogs.”
 
A sample from their playlist reveals the nature of the songs:
 
The Reason A Dog – Aerosmith
The Puppy Song – Harry Nilsson
Shannon – Henry Gross
Rover – Jethro Tull
Rain Dog – Tom Waits
Old Shep – Elvis Presley
Me & You & A Dog Named Boo - Lobo
 
There are more, but you get the idea.
 
Is this permanent? It would surprise me. Like the infamous Kingston format “The Pole,” I’m guessing they’re prepping for something else sooner than later, but that hasn’t been sniffed out yet. Still, anything’s possible. There’s an actual cable TV channel in the U.S. called Dog TV, meant to be left on all day while the owner goes to work.
 
But what if this new fur-mat caught on? Radio is a dog-eat-dog profession and a ruff one. Maybe they can really lick their competition if they stick with it and don’t paws for too many spots. After all, it ain't over till it's Rover. 
 
Curiousity may have killed the cat, but it won’t hurt you or your dog if you want to listen live here.

Hutton Broadcasting launches radio station for Durango-area dogs