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September 9, 2024 11:36 am  #61


Re: New Country 93.5

Saul wrote:

Radiowiz wrote:

CRTC doesn't care if it's a studio in Newmarket or Toronto.
Just as long as your tower is where you are licenced to broadcast from, and your radio ads are serving that area.
Hot Country 88.5 can broadcast from the Evanov studios near Islington station all they want, but they are not allowed to advertise Joe's garage on Islington. 
It's supposed to be Joe's garage in Newmarket. 
They are however, free to say "Tide gets your clothes clean" all they want...

Suppose Joe's Garage on Islington wants to attract customers from outside its OWN area. Could an argument be made that IT should have the right to advertise outside of a station's particular market?

 

All I'm hearing is Zappa now! "TURN IT DOWN!"