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The Newest Format Debuts In September: Podcast Radio
I suppose it was inevitable this would happen - combining podcasting with radio. I'm just not sure exactly how it will work. And we also don't know where. The CEO behind Podcast Radio says there are four "regions" where the new format will debut next month, two in "top markets." But so far, we don't know which stations are involved.
Four stations is not a lot and we also have no clue exactly how this 24/7 podcast format will work. Will different stations air different shows at different times? Will people really want to listen to podcasts over the radio? Doesn't that take away from the whole point of the streaming shows, so you can hear them whenever you want? And what about commercials in some of the programs that normally don't have them? Or airing subjects you're not interested in?
Many radio stations, like Corus, already air some of their productions, but it's mainly restricted to weekends. Will it work Monday-Friday in drivetime? I guess we'll find out next month.
In the meantime, the exec. behind the concept believes it will be a hit. Maybe he can do a podcast about it...
Podcast Radio to launch on AM and FM stations in North America
- Radiowiz
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Re: The Newest Format Debuts In September: Podcast Radio
To quote Howard Stern: "Podcasting is NOT radio..."
- Saul
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Re: The Newest Format Debuts In September: Podcast Radio
Podcasting might work as a format. A really good storyteller is engaging, draws you in pretty well immediately, and holds you. Podcasting is also more form than format. It could be about sports, politics, music, everyday life, self care, etc... I'm curious what podcasting will look like and how it will potentially evolve on radio in an increasingly online / digital world, and given that there have been noticeable shifts in culture, listening patterns, behaviour, etc...
Last edited by Saul (August 23, 2023 9:46 am)
- Tomas Barlow
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Re: The Newest Format Debuts In September: Podcast Radio
I’m pretty sure we’ve had this discussion before about “the first” podcast station.
iHeart had been doing this format in the US for a while already on some of its HD stations. It seemed like at was just podcasts on shuffle without a set schedule. I don’t see any stations still doing it except one online station running environmental podcasts so they appear to have abandoned the idea.
Last edited by Tomas Barlow (August 23, 2023 11:27 am)
- RadioAaron
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Re: The Newest Format Debuts In September: Podcast Radio
A linear presentation of content whose main selling proposition is that you can listen to it whenever you want is the worst idea I've heard in a long time.
- Hansa
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Re: The Newest Format Debuts In September: Podcast Radio
Radiowiz wrote:
To quote Howard Stern: "Podcasting is NOT radio..."
To be fair, I'm sure a lot of radio broadcasters would have said the same thing about Howard Stern in his heyday.
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Re: The Newest Format Debuts In September: Podcast Radio
A linear presentation of content whose main selling proposition is that you can listen to it whenever you want is the worst idea I've heard in a long time.
I don’t think that’s the main selling point. It’s the content.
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Re: The Newest Format Debuts In September: Podcast Radio
They waited until the end of September, but Podcast Radio is now a reality in the U.S.
"The format features “podjocks” and showcases “produced and popular podcasts from the United States and all over the world, including audio content from TedAudio (TedTalk), Wondery, Evergreen, Corus and more.”
Yes, podjocks is now a word. The closest station to us is Detroit, where WCSX-FM HD2 and its 93.5 translator are airing the format. And as noted above, there may be some Canadian content on the outlets trying it on for size - Corus is among those supplying some of the programming.
You can hear the Motown version online here.
Beasley Launches On-Air Podcast Format
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