1 of 1- RadioActive
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New WEBR Program Director Is A Veteran Buffalo Jock
The Music of Your Life/oldies station at 1440 AM is trying to make its mark in Buffalo, despite a relatively weak AM signal and a format that skews much older than most.
Now its owner is hoping to shake things up a bit by appointing a veteran Buffalo jock as its new program director. Not sure how many people remember the name Tony Venturoli, but if you were a listener to stations in the market in the past, you've probably heard him. I remember him from WGR-AM during its personality music days and his time on WHTT-FM.
Whether he can improve the fortunes of the station remains to be seen, but he certainly has the experience to try.
WEBR: Yuhnke hires top radio jock to lead programming
- mace
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Re: New WEBR Program Director Is A Veteran Buffalo Jock
WEBR currently sits 20th with a 0.4 share. Can't see a new program director moving the ratings needle much if at all. Isn't the target demo of a "Music of Your Life" format mostly dead and buried now?
- RadioActive
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Re: New WEBR Program Director Is A Veteran Buffalo Jock
I think they've contemporized (is that a word?) the music somewhat and are playing what we consider more "oldies." I doubt it will help much in the numbers, though.
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Thread Starter- RadioAaron
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Re: New WEBR Program Director Is A Veteran Buffalo Jock
Especially given that WECK has cornered whatever's left of that market.
- Fitz
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Re: New WEBR Program Director Is A Veteran Buffalo Jock
I heard them for a bit in the car last week and they played 3 songs from the 80's and 1 from the 70's. Just listened online for a few mins and about the same mix.Sounds more classic hits than music of your life or oldies. Right now they are playing Small Town by Mellencamp.
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- mace
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Re: New WEBR Program Director Is A Veteran Buffalo Jock
When they were an oldies station as WJJL, I would sometimes listen to them when visiting my parents in Oakville. The station had a deep playlist often focusing on songs that peaked below the top 20.