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March 22, 2023 11:44 am  #1


The CRTC Wants This, But What If It Doesn't Work For The Format?

For the past few weeks, the CRTC has been going about the business of renewing the licences of commercial radio stations throughout Canada. It's one of those things that happens every few years as the licence of each broadcast ownership group expires and outside of a few cited for non-compliance, it's pretty much a rubber stamp. 

But in each announcement published on the Commission's site, there's a paragraph that has me curious. In addition to reminding radio owners about their CanCon obligations, each one contains this proviso under the title "Expectations applicable to all stations" and "Indigenous Musical Selections."

"...the Commission expects the licensee to include Indigenous musical selections on the station’s playlist. The licensee should report annually on the amount of Indigenous content aired on the station throughout the broadcast year (i.e., from 1 September to 31 August), including the percentage of Indigenous musical selections out of the total number of musical selections that were aired, and the number of distinct artists whose music has been aired.

"The licensee should also be able to provide, upon request, information such as a list of all titles, artists, and International Standard Recording Code (ISRC) numbers."


OK, fair enough. They want to ensure Indigenous artists get exposure they might not otherwise achieve on Canadian radio. But what happens if that kind of music doesn't fit your format? In the case of CHKT 1430 Toronto, how could they possibly fit that into an all-Chinese language station? 

What about Classical 96.3? Are there enough Indigenous artists playing classical music to satisfy the CRTC's mandate? It seems unlikely.  

How is CIRF-AM 1350 in Brampton, which is almost all South Asian, supposed to fulfill this edict?

Is an Oldies station required to find music that fits the order? If so, what is there to play beyond "Indian Cowboy" by Buffy Ste. Marie and "Come & Get Your Love" by Redbone? I believe the Commission means well and there's a lot to make up for to Canada's Indigenous population, but how are stations that aren't playing relatively contemporary music supposed to fulfill this requirement?

I know it's not a strict order from the CRTC, but it's pretty strong language that stations should try to work this in. And even more, to report the results. It's a worthy goal but is it practical?
 
You can't really expect a station to break format and play something that stands out like a sore thumb just to try and do the right thing. How do stations handle this? Or is this something that's not really enforced by the Commission?  Are there any penalties if they can't because of their format? Or is this just a PR exercise from the solons in Hull?

 

March 22, 2023 12:59 pm  #2


Re: The CRTC Wants This, But What If It Doesn't Work For The Format?

There's quite a few Indigenous stations in Canada, and they're finding Indigenous artists to play, in genres ranging from country to blues to rock to folk to music that might fit a classical format albeit be unique. Indigeneity is also  global and there are Aboriginal classical artists from places as far flung as New Zealand and Scandinavia. Music venues such as Koerner Hall are getting in on the act, slowly but surely. Maybe we can bend music formats so they're less rigid. This new ask could be used to create radio that even occasionally plays more than the top hits, and so it sounds like good news for people who love radio and want radio to remain relevant and compelling.

Last edited by Saul (March 22, 2023 1:00 pm)

 

March 22, 2023 1:15 pm  #3


Re: The CRTC Wants This, But What If It Doesn't Work For The Format?

Showdown at Big Sky, by Robbie Robertson, would likely qualify. Robertson himself is part Cayuga and Mohawk. That song gets quite a bit of airplay on Canadian classic rock and classic hits stations.

 

March 22, 2023 5:27 pm  #4


Re: The CRTC Wants This, But What If It Doesn't Work For The Format?

RadioActive wrote:

 Or is this something that's not really enforced by the Commission?  Are there any penalties if they can't because of their format? Or is this just a PR exercise from the solons in Hull?

No actual quota or guidance on goals, use of "should" rather than "shall," and no instruction as to what qualifies. Yeah, it's a PR exercise.
 

 

March 22, 2023 9:04 pm  #5


Re: The CRTC Wants This, But What If It Doesn't Work For The Format?

I believe that there is a "record keeping" obligation and the CRTC can call for a station's listing of indigenous music played.  I would love to have a face-to-face dialogue with the bureaucrats who determined that this was something I want to hear, and further - "which" indigenous music selections would be appropriate for the S. Asian radio stations which broadcast in Punjabi, Hindi, Gujarati,

Alas, that discussion is never going to happen,  But I have a choice not to listen to Canadian radio, in a world with thousands of streaming options.

 

March 22, 2023 10:26 pm  #6


Re: The CRTC Wants This, But What If It Doesn't Work For The Format?

RadioActive wrote:

  How is CIRF-AM 1350 in Brampton, which is almost all South Asian, supposed to fulfill this edict? 

Fantastic idea!  The CRTC might not expect a Tamil program or a Chinese station to play a Mohawk or Inuk artist from time to time. For all we know, the CRTC doesn't even have CIRF on its radar for this one. But context is everything. Play the song, identify it and explain what it is in the language of the show. Simple as that. Newcomers and relative newcomers to Canada could only benefit from a fuller picture of the country and sense of the broader Cdn identity.
Postscript: Just after writing this, hearing Hotel California on Fairchild Radio 1430...

Last edited by Saul (March 22, 2023 10:35 pm)

 

March 28, 2023 11:52 am  #7


Re: The CRTC Wants This, But What If It Doesn't Work For The Format?

On the heels of the above, comes this demand released on Tuesday.

Indigenous Groups Demand 5% Quota Of Indigenous Artists On Canadian Radio

     Thread Starter
 

March 28, 2023 7:40 pm  #8


Re: The CRTC Wants This, But What If It Doesn't Work For The Format?

     Thread Starter
 

March 29, 2023 7:55 am  #9


Re: The CRTC Wants This, But What If It Doesn't Work For The Format?

So the CRTC is considering implementing a policy requring commercial stations to commit 5% of their playlist to indigenous artists based on a survey of 312!! respondents. Toronto already has a station for this. 106.5 CFPT [Canada's First People Toronto] Aren't they supposed to have 25% of their music devoted to indigenous artists? The station has streaming capability, so citizens across Canada can get their fill of native music should they choose to do so. These 312 whiners really have nothing to complain about.