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it doesn't seem possible.
Last edited by cash (January 6, 2022 1:58 am)
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This depends a lot on market.
Some classical stations are listener supported.
Toronto's Classical 96/103.1/etc OTOH are not.
They fall into the ratings system the same way other stations do, & therefore make money the same way other commercial stations do.
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"How do classical music stations make money?"
They come with a money Bach guarantee.
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They offer a unique listener. Highly educated, and very wealthy, skewing male. If you have a prestige brand it's one of the only stations that targets the type of listener you want to reach. You can charge a premium for that.
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Classical 96.3's ratings look pretty good in the latest book - better than RB, 640, 102.1, or their sister station CFMZ. Add to that the fact that their listeners are skewed towards being wealthier and highly educated and of course it's making money - probably more profitable than a number of Toronto stations and probably with a lower ad budget since, as the only full-time classical station in town, all they need to do is spend enough ads to remind people that they exist rather than try to compete for listeners with any rivals that have the same format.
Last edited by Hansa (January 6, 2022 1:41 am)
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Well, if they don't make enough money, they will eventually go Baroque.
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RadioActive wrote:
Well, if they don't make enough money, they will eventually go Baroque.
I liked Money Bach too.... now you know how I feel when I deliver dad joke gold, and I get nothing but crickets!
When were talking about AI generated voices, and I called it "automation without Borders", tipping my hat to the late John Borders of Stereo Rock/102 fame, I couldn't get a reaction....lol. So sad! But yours were good RA.
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And Ludwig van doesn't have to worry about not using all his cell phone minutes. They'll just roll over, Beethoven.
How did this thread get so far off topic? Oh yeah, I started it - sorry, cash!
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Classical 96.3 FM was my go to station during the Christmas music season. Christmas themed classical music is much easier to listen to. I greatly prefer that type of Christmas music, rather than much of the drek that record companies insisted the performers put out every year that made it onto the pop charts over the years.
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RadioActive wrote:
And Ludwig van doesn't have to worry about not using all his cell phone minutes. They'll just roll over, Beethoven.
How did this thread get so far off topic? Oh yeah, I started it - sorry, cash!
Yes ... with all due respect, RA, I think you really need to stop. This is becoming more than we can Handel.
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Ah, you're all full of Shubert.
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In Canada, there's only one. It gets decent enough ratings, though with an older skew. It works because it's part of a multi-media cluster whose whole business plan is combining many older-skewing products.
There were two French language commercial classical stations, in Ottawa/Gatineau and Montreal, but they had to move on as the sellable ratings just weren't there.
In the states, most of them are owned by Universities or municipalities, are often NPR affiliates, and their biggest revenue source is listener donations. The biggest one there that I can think of is KING-FM in Seattle, which posts some good ratings from time-to-time. They're a listener-supported not-for-profit, but not affiliated with NPR.
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Dale Patterson wrote:
Ah, you're all full of Shubert.
Shubert's fine, but I like ice cream better.
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I am surprised to see Classical 96.3 has much better numbers than Jazz-FM. I would have thought there would be more casual jazz fans than casual classical music fans.
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RadioActive wrote:
"How do classical music stations make money?"
They come with a money Bach guarantee.
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A Pun on all your houses.
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No Haydn from this humour.
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Dale Patterson wrote:
No Haydn from this humour.
It's like an Amadeus ex machina.
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Of course, it's owned by Moses Znaimer, who I understand has a taste for famous paintings. Yep, there's nothing like Mo's Art.
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geo wrote:
Hansa wrote:
I would have thought there would be more casual jazz fans than casual classical music fans.
Please consider the recognition factor.
The William Tell Overture (Rossini), the Bolero (Maurice Ravel) and all nine Beethoven symphonies are frequently requested by FM 96 listeners, despite the fact that they have obviously been in its day-to-day rotation since day one
So not unlike the pop stations. It makes sense that 96.3 is 'playing the hits' since all of their revenue comes from advertising, while Jazz fM can be deeper and wider as they also have revenue from listener donations and grants.
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RadioActive wrote:
Of course, it's owned by Moses Znaimer, who I understand has a taste for famous paintings. Yep, there's nothing like Mo's Art.
We're really Chopin at the bit for these puns. Almost getting to many to Liszt.
Last edited by alangee (January 6, 2022 5:42 pm)
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To all who have contributed the "Dad joke" style puns. Thank You! They put a smile on my face and made me chuckle.
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mace wrote:
To all who have contributed the "Dad joke" style puns. Thank You! They put a smile on my face and made me chuckle.
It's just how we conduct ourselves
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Jody Thornton wrote:
mace wrote:
To all who have contributed the "Dad joke" style puns. Thank You! They put a smile on my face and made me chuckle.
It's just how we conduct ourselves
LOVE IT! Keep them coming.
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I don't want to be critical, but aside from RA's mention of Moses Znaimer I don't think there's been any Canadian content in this thread. Other than that, though, it's been pure comedy Gould.
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While we're talking about classical music stations, here now is the *classic* WFMT announcer's test (by Mike Nichols):
The WFMT announcer’s lot is not a happy one. In addition to uttering the sibilant, mellifluous cadences of such cacophonous sounds as Hans Schmidt-Isserstedt, Carl Schuricht, Nicanor Zabaleta, Hans Knappertsbusch and the Hammerklavier Sonata, he must thread his vocal way through the complications of L’Orchestre de la Suisse Romande, the Concertgebouw Orchestra of Amsterdam, the Leipzig Gewandhaus Orchestra and other complicated nomenclature.However, it must by no means be assumed that the ability to pronounce L’Orchestre de la Societé des Concerts du Conservatoire de Paris with fluidity and verve outweighs an ease, naturalness and friendliness of delivery when at the omnipresent microphone. For example, when delivering a diatribe concerning Claudia Muzio, Beniamino Gigli, Hetty Plumacher, Giacinto Prandelli, Hilde Rössel-Majdan and Lina Pagliughi, five out of six is good enough if the sixth one is mispronounced plausibly. Jessica Dragonette and Margaret Truman are taken for granted.Poets, although not such a constant annoyance as polysyllabically named singers, creep in now and then. Of course Dylan Thomas and W.B. Yeats are no great worry. Composers occur almost incessantly, and they range all the way from Albeniz, Alfven and Auric through Wolf-Ferrari and Zeisl.Let us reiterate that a warm, simple tone of voice is desirable, even when introducing the Bach Cantata “Ich hatte viel Bekümmernis,” or Monteverdi’s opera “L’Incoronazione di Poppea.”Such then, is the warp and woof of an announcer’s existence “in diesen heil’gen Hallen.”
And in case you're stumped - here is the audio version
The WFMT Classical Announcer Audition
Last edited by Hansa (January 7, 2022 1:13 pm)
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mace wrote:
Jody Thornton wrote:
mace wrote:
To all who have contributed the "Dad joke" style puns. Thank You! They put a smile on my face and made me chuckle.
It's just how we conduct ourselves
LOVE IT! Keep them coming.
I'm afraid if I do any more, people will start coming after me with pitchforks. And I'll have to go into Haydn.
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I'm So-not-a gonna contribute to this thread.
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It ended up taking a few hundred years for someone to realize that chickens could be great Bachup singers.