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On Thursday, Nielsen issued the latest radio ratings for Buffalo, the 59th market in the U.S. But it's tough to know who really sits where because of a massive screw-up that left out the results for major stations like WBEN, WBLK, WBUF and WECK.
Under the March 2021 column, they're at the bottom of the list with huge "N/A's" appearing instead of actual numbers.
How could something like that happen? It's not clear, but many are wondering the same thing. In a posting on Radio & Television Business Report (which appears to be behind a paywall, although I got through to it on my first try) they noted the following:
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Data for the following stations doesn’t appear:
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It is not just Buffalo that there are missing stations in the ratings. Rochester's WDKX is not to be found. The R/B station is consistently in that market's top three stations along with WBEE and WHAM. [Per the site stationratings.com]
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I am surprised the weekly cumes aren't higher. I thought stations like WBLK, WBUF and WBEN would have more listeners. Good on Buddy's WECK the oldies seem to be doing ok.