1 of 1- Muffaraw Joe
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Turn up the radio? Not in 29% of American Households...
Turning up the radio is going the way of the dinosaur, Eaton's, Block Buster and the Olivetti typewriter.
Media consultant Dick Taylor, the means in which we get our media is changing rapidly...to a point where 20% of American households do not have a radio and 50% of those 18-34 don't own a radio either, not even a clock radio...
Here is more on the trends in where we tune in
Comments always welcome...
Last edited by Muffaraw Joe (September 8, 2018 9:57 pm)
The world would be so good if it weren't for some people...
- Radiowiz
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Re: Turn up the radio? Not in 29% of American Households...
Muffaraw Joe wrote:
Turning up the radio is going the way of the dinosaur, Eaton's, Block Buster and the Olivetti typewriter.
Media consultant Dick Taylor, the means in which we get our media is changing rapidly...to a point where 20% of American households do not have a radio and 50% of those 18-34 don't own a radio either, not even a clock radio...
Here is more on the trends in where we tune in
Except that's an American link.
Data is so cheap in the States.
Here in Canada it is scarce.
That might change, but for now, I don't really care what American radio problems are.
RadioWiz & RadioQuiz are NOT the same person.
RadioWiz & THE Wiz are NOT the same person.
- Hansa
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Re: Turn up the radio? Not in 29% of American Households...
Cell phones can receive OTA FM. For years these chips weren't enabled but over the past 12 months more and more telecoms have been enabling the FM chips over the past few months. If the public becomes aware that they can now listen to radio on their phones WITHOUT using up their data it may help boost FM listenership, particularly among younger people.
Last edited by Hansa (September 9, 2018 9:12 am)
- markow202
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Re: Turn up the radio? Not in 29% of American Households...
Cell phones can receive OTA FM. For years these chips weren't enabled but over the past 12 months more and more telecoms have been enabling the FM chips over the past few months. If the public becomes aware that they can now listen to radio on their phones WITHOUT using up their data it may help boost FM listenership, particularly among younger people.
Big time! I know I would listen more myself! Perhaps thats why "back in the day" radio was also being used more due to walkmans and such.
- mace
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Re: Turn up the radio? Not in 29% of American Households...
I have a Bose wave radio, Sony 2010, GE Super Radio II, Panasonic RFB 65 and a Grundig crank radio at home. Thanks to Tune in I don't listen to any of them now. OK the Grundig gets used during a power failure.The only time I would consider the others is for DXing. And I am 65 gradually joining the 21st Century a bit at a time.