Offline
I always find it interesting when a music star buys a radio station in order to play the kind of music he likes. In this case, it's Garth Brooks, who will be replacing a AAA format on Nashville's WRLT-FM with country music greats - which I guess, includes his own material. But it will also try to expand the playlist.
"Brooks is saying that the emphasis will be on serving locals rather than being a “reporting” station that contributes to the industry charts. And he adds that female artists, who are unquestionably underserved in the heavily male-dominated country format, will get special emphasis on the new station."
The good news for fans of the current format is that it will still be available, moving down the dial to a new position.
It's not unusual for music stars to have their own stations - but the vast majority of them wind up either on SiriusXM or the Internet. This one is an actual honest-to-goodness over the air outlet in the home of country music itself. And that's what makes it unique. The price: $3 million.
Garth Brooks Buying Spot on Nashville Radio Dial to Create a New Country Station, With a Promise to Give Female Artists a More Prominent Shot
Offline
Those WRLT call letters bring back nightmare memories for me. In 1985 96.9 in Buffalo dumped their AOR format for a sappy Easy Listening/Lite Hits format using those calls, presumably to compete with WJYE. They waved the white flag after three years and 97ROCK was born as WGRF.
Offline
That's a helluva lot of money for 250 watts (non directional). It's also in Franklin, which is roughly 16 miles away. I wonder how well it covers Nashville proper...