Jeff Douglas, now a CBC radio host out east, is back with his "I Am A Canadian" shtick, in the wake of the Trump tariffs. He's no longer shilling for beer but for Canuck pride and patriotism. He's put out a short video in the spirit of that old ad, but this time he's talking to citizens of this country - and a certain orange-tinged resident of the White House.

And they're promising more to come. 

‘We are Canadian’: Beer ad guy returns amid patriotic wave

I have nothing against the message itself. I have always been proud of the fundamental greatness of our country and consider Canada to be a crucial part of my personal and cultural identity. I have also always been happy to support local and domestic businesses and industries that do right by me.

However, I feel that we all need to differentiate between supporting the right things for the right reasons and just supporting "the current thing" because it looks like a noble and respectable or "cool" thing to do. I spend a fair bit of time on social media and have noticed that many of those who support "the current thing" do so because they (likely) have no actual significant life accomplishments and/or good deeds under their belt, the way they talk down to and even openly insult those who disagree with them. They are a stain on what are indeed morally upright things to support.

The CBC article contains a couple of talking points that I agree with. We, like any other country are an imperfect one with an imperfect history, and a lot of younger people, myself included are not happy with the current state of affairs with regards to costs of living.

Nonetheless, the message is valid and noble, but it must be used responsibly and for only the right reasons. People need to be patriotic and supportive of domestic businesses and industries consistently, and not based on the current cultural climate.

tdotwriter wrote:

I feel that we all need to differentiate between supporting the right things for the right reasons and just supporting "the current thing" because it looks like a noble and respectable or "cool" thing to do. I spend a fair bit of time on social media and have noticed that many of those who support "the current thing" do so because they (likely) have no actual significant life accomplishments and/or good deeds under their belt, the way they talk down to and even openly insult those who disagree with them. They are a stain on what are indeed morally upright things to support.

100% agree. Lots of bandwagon jumping on social media with people looking to "support" the next big cause but not actually doing anything constructive.


PJ
 

Saul wrote:

Chrisphen wrote:

Molson is now owned by Adolph Coors, and cannot in any moral way resurrect this ad copy.

I'm not a beer drinker so didn't know this. Will a foreign owner affect a product's (non-)availability on LCBO shelves? Is the Beer Store provincially owned like LCBO, or is beer otherwise controlled like wine and liquor?

The Brewers Retail was formed in 1927 by the Liquor Control Act to be the exclusive seller of beer in Ontario. It was originally joint owned by Molson, Labatt, Carling, O'Keefe and Dow. Today, Molson/Coors owns 50.9%, AB/Inbev 44.9% and Sleeman's 4.2%.

Chrisphen wrote:

Molson is now owned by Adolph Coors, and cannot in any moral way resurrect this ad copy.

Molson and Coors merged in 2004, it was not a buyout of Molson by Coors. The merged company has maintained a split Montreal/Chicago headquarters ever since.