1 of 1- Danny Petty
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So... how many listeners DO you have?
Several people here (and elsewhere) are helpful around ratings time with share, but it's been a while since we've had a glimpse at how those translate into AMAs around town. This has been making the rounds in the ad world over the last couple of months - mornings from this past spring...
se film online
- RadioAaron
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Re: So... how many listeners DO you have?
For context: AMA (average minute audience) is the main currency used by agencies to determine ad buys. For the most part, look at the A25-54 column to rank each station's success.
- torontostan
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Re: So... how many listeners DO you have?
Those listed at the bottom must be losing money..... it's only a matter of time before they become time brokered foreign language formats
- Saul
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Re: So... how many listeners DO you have?
I'm taken by how well Boom does. And CBC Radio 1 remains top-rated.
- paterson1
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Re: So... how many listeners DO you have?
Amazing how well Radio 1 and 680 News do in the younger demos, 18-49 and 25-54. Guess music isn't always the end all for these groups.
- Radiowiz
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Re: So... how many listeners DO you have?
torontostan wrote:
Those listed at the bottom must be losing money..... it's only a matter of time before they become time brokered foreign language formats
Depends on the station. Is 1050 going to shut down? If so, then that would simply steer listeners to a TSN streaming option instead.
A funny thing about Hot Country 88five. Go to the CNE and notice they sponsored the Country stage again this year. The seating area looks like it has more listeners than the station. 
In all seriousness, Shouldn't a station like Elmnt 106.5 perhaps become listener supported instead of fighting so hard to try and get ad revenue?
- g121
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Re: So... how many listeners DO you have?
So, if I'm reading the chart correctly, John Moore's Newstalk 1010 morning show has 4x the overall AMA#s of Brady's am640's morning show. for the 25-54 age group it's pretty much a wash whereas for the 55+ age group, Moore has 10+ fold the am640 AMAs.
- mace
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Re: So... how many listeners DO you have?
Several people here (and elsewhere) are helpful around ratings time with share, but it's been a while since we've had a glimpse at how those translate into AMAs around town. This has been making the rounds in the ad world over the last couple of months - mornings from this past spring...
This is fascinating information. I haven't seen Toronto morning drive numbers since the days of Gary Dunford's Page Six column in the Toronto Sun. Any chance you would have access to this information when the Fall numbers are released? What about other Canadian markets?
- torontostan
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Re: So... how many listeners DO you have?
Amazing how well Radio 1 and 680 News do in the younger demos, 18-49 and 25-54. Guess music isn't always the end all for these groups.
Firstly, it's a fluke for 680. Second, 25-54 is not a "younger demo"
- torontostan
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Re: So... how many listeners DO you have?
Those listed at the bottom must be losing money..... it's only a matter of time before they become time brokered foreign language formats
Depends on the station. Is 1050 going to shut down? If so, then that would simply steer listeners to a TSN streaming option instead.
A funny thing about Hot Country 88five. Go to the CNE and notice they sponsored the Country stage again this year. The seating area looks like it has more listeners than the station.
In all seriousness, Shouldn't a station like Elmnt 106.5 perhaps become listener supported instead of fighting so hard to try and get ad revenue?
TSN, Elmnt, Flow, Zoomer, and Jazz's days are numbered...... Elmnt being listener supported would require having listeners.
- torontostan
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Re: So... how many listeners DO you have?
So, if I'm reading the chart correctly, John Moore's Newstalk 1010 morning show has 4x the overall AMA#s of Brady's am640's morning show. for the 25-54 age group it's pretty much a wash whereas for the 55+ age group, Moore has 10+ fold the am640 AMAs.
That appears to be correct. Old listeners get stuck in their ways. Stations including CFRB and Q107 benefit from this
- RadioAaron
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Re: So... how many listeners DO you have?
640's morning had weeks and weeks of huge ratings in the unreliable M18-34 demographic. Outliers happen. It has since regressed to the mean.
- Binson Echorec
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Re: So... how many listeners DO you have?
So, if I'm reading the chart correctly, John Moore's Newstalk 1010 morning show has 4x the overall AMA#s of Brady's am640's morning show. for the 25-54 age group it's pretty much a wash whereas for the 55+ age group, Moore has 10+ fold the am640 AMAs.
That appears to be correct. Old listeners get stuck in their ways. Stations including CFRB and Q107 benefit from this
In a demo nobody's chasing.
- cash
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Re: So... how many listeners DO you have?
It really paid off for 88.5 going new country.
- Campaign Desk
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Re: So... how many listeners DO you have?
It really paid off for 88.5 going new country.
Evanov timed the flip very poorly on this one - right around the launch of Torres Media's K Country 93.7 and iHeart's New Country 93.5. Add in competition from existing players like Durham (89.9 / KX 96) and Pure Country 106 (105.9) out of Orillia, and one really has to ask - does Northern York Region / Southern Simcoe County *really* need 5 stations playing this format?
- RadioAaron
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Re: So... how many listeners DO you have?
and iHeart's New Country 93.5. A
Uh-huh.
- paterson1
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Re: So... how many listeners DO you have?
Amazing how well Radio 1 and 680 News do in the younger demos, 18-49 and 25-54. Guess music isn't always the end all for these groups.
Firstly, it's a fluke for 680. Second, 25-54 is not a "younger demo"
680 consistently does well in the ratings and this is not the first time that the station performed well with these age groups. The 25-54 age group is a younger demo for radio. Also the most important for advertisers as we keep hearing all of the time.
- RadioAaron
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Re: So... how many listeners DO you have?
Either way, any numbers generated by people under 35, especially men, are completely meaningless. The meters may be assigned to them, but they're either not carried around by them or reflecting their tastes.
- torontostan
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Re: So... how many listeners DO you have?
680 consistently does well in the ratings and this is not the first time that the station performed well with these age groups. The 25-54 age group is a younger demo for radio. Also the most important for advertisers as we keep hearing all of the time.
If it's not consistent, it means nothing, the sample sizes are a couple hundred people in a market of 6 million. 24-54 is not a younger demo for radio...... 55+ is meaningless to everyone but non-profit stations. Quit making things up
- brian451
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Re: So... how many listeners DO you have?
and iHeart's New Country 93.5. A
Uh-huh.
It isn't iHeart that operates New Country it's Stingray
- RadioAaron
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Re: So... how many listeners DO you have?
and iHeart's New Country 93.5. A
Uh-huh.
It isn't iHeart that operates New Country it's Stingray
If we're going to get fussy, iHeart doesn't operate anything in Canada.
- paterson1
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Re: So... how many listeners DO you have?
680 consistently does well in the ratings and this is not the first time that the station performed well with these age groups. The 25-54 age group is a younger demo for radio. Also the most important for advertisers as we keep hearing all of the time.
If it's not consistent, it means nothing, the sample sizes are a couple hundred people in a market of 6 million. 24-54 is not a younger demo for radio...... 55+ is meaningless to everyone but non-profit stations. Quit making things up
Hahaha, when you get questioned you feel entitled to order people around. I am not making anything up. 680 has been strong in the ratings for years. Since radio has not been attracting younger listeners, as has been mentioned on this site many times, guess 24-54 is at the younger end for radio listening.
If you are saying that the small sample is the reason for the strong numbers for 680, that is a flaw with how ratings are being done. If the numbers aren't accurate, fix the problem then. If the problem can't be fixed, then are you saying the ratings don't count for much?
- torontostan
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Re: So... how many listeners DO you have?
Hahaha, when you get questioned you feel entitled to order people around. I am not making anything up. 680 has been strong in the ratings for years. Since radio has not been attracting younger listeners, as has been mentioned on this site many times, guess 24-54 is at the younger end for radio listening.
If you are saying that the small sample is the reason for the strong numbers for 680, that is a flaw with how ratings are being done. If the numbers aren't accurate, fix the problem then. If the problem can't be fixed, then are you saying the ratings don't count for much?
When did I order anyone around? For instance, you just said "I am not making anything up" and then made a "guess" in the next sentence. Find me a single 18 year old that willingly listens to 680, and I'll give you a million dollars. Those aren't "younger demos" - they're made up of people listening that are closer to the 54 than they are to 18. Only would a retirement home consider 24-54 be to be young demographic; that's something you just completely made up.
As RadioAaron shared, the sample size for young people is tiny, we're talking less than 50 people for CFTR in particular. Maybe a handful of those 50 willingly listen to 680 for a few minutes in a month, which is then extrapolated across the market size. This is called statistics, and it is the main way that advertising is traded for terrestrial broadcast. Some of us can actually verify these things, you know? Order up, table P1 
- Hansa
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Re: So... how many listeners DO you have?
Those listed at the bottom must be losing money..... it's only a matter of time before they become time brokered foreign language formats
Depends on the station. Is 1050 going to shut down? If so, then that would simply steer listeners to a TSN streaming option instead.
A funny thing about Hot Country 88five. Go to the CNE and notice they sponsored the Country stage again this year. The seating area looks like it has more listeners than the station.
In all seriousness, Shouldn't a station like Elmnt 106.5 perhaps become listener supported instead of fighting so hard to try and get ad revenue?TSN, Elmnt, Flow, Zoomer, and Jazz's days are numbered...... Elmnt being listener supported would require having listeners.
JAZZ-FM is mostly listener supported and also has a wealthier audience so they're fine.
- paterson1
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Re: So... how many listeners DO you have?
Hahaha, when you get questioned you feel entitled to order people around. I am not making anything up. 680 has been strong in the ratings for years. Since radio has not been attracting younger listeners, as has been mentioned on this site many times, guess 24-54 is at the younger end for radio listening.
If you are saying that the small sample is the reason for the strong numbers for 680, that is a flaw with how ratings are being done. If the numbers aren't accurate, fix the problem then. If the problem can't be fixed, then are you saying the ratings don't count for much?When did I order anyone around? For instance, you just said "I am not making anything up" and then made a "guess" in the next sentence. Find me a single 18 year old that willingly listens to 680, and I'll give you a million dollars. Those aren't "younger demos" - they're made up of people listening that are closer to the 54 than they are to 18. Only would a retirement home consider 24-54 be to be young demographic; that's something you just completely made up.
As RadioAaron shared, the sample size for young people is tiny, we're talking less than 50 people for CFTR in particular. Maybe a handful of those 50 willingly listen to 680 for a few minutes in a month, which is then extrapolated across the market size. This is called statistics, and it is the main way that advertising is traded for terrestrial broadcast. Some of us can actually verify these things, you know? Order up, table P1
Well you have told Jon Pole to quit with the yapping and stop posting on SOWNY, you have told me to stop comparing US radio to Canadian radio, and quit making things up. You have also been critical of many of the posters here because you claim they contradict themselves and aren't a professional like yourself. Sounds pretty bossy to me!
Making things up? I was using the stats from the ratings information posted above and the fact that 680 has shown up well in the ratings for years. So how is this a fluke and how is this made up?
You also didn't address my comment on the small rating samples for younger listeners. Do you think these numbers are valid? Also it was odd mentioning that you would give me $1 million to find any 18 year old that would willingly listen to 680. In the next paragraph you talk about maybe 50 younger listeners who were in the 680 sample, and that maybe only a handful would willingly listen to the station. Huh?? Who is making things up and talking in circles now? 
- torontostan
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Re: So... how many listeners DO you have?
Well you have told Jon Pole to quit with the yapping and stop posting on SOWNY, you have told me to stop comparing US radio to Canadian radio, and quit making things up. You have also been critical of many of the posters here because you claim they contradict themselves and aren't a professional like yourself. Sounds pretty bossy to me!
Making things up? I was using the stats from the ratings information posted above and the fact that 680 has shown up well in the ratings for years. So how is this a fluke and how is this made up?
You also didn't address my comment on the small rating samples for younger listeners. Do you think these numbers are valid? Also it was odd mentioning that you would give me $1 million to find any 18 year old that would willingly listen to 680. In the next paragraph you talk about maybe 50 younger listeners who were in the 680 sample, and that maybe only a handful would willingly listen to the station. Huh?? Who is making things up and talking in circles now?
You sound like someone south of the border who also dislikes when people tell him to stop making things up! Jon Pole should stay quiet on this board, although I don't know what he has to do with this topic. What you continue to infer is that 680 does well among "younger" demos, which is crazy talk, not least because we're talking about AM radio in 2025. I did address the small sample size, the numbers are what Numeris claims, but it's a sample, not a count. There's a difference between active (willing) and passive listening, maybe 50 young people in the sample are exposed to 680 in a 90 day span, but that doesn't mean any of them willingly sought it out and are fans of the station. That's the problem here..... I point out that the data requires a grain of salt and interpreting it requires critical thinking, and you try to paint it as black & white.
- markow202
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Re: So... how many listeners DO you have?
It really paid off for 88.5 going new country.
Evanov timed the flip very poorly on this one - right around the launch of Torres Media's K Country 93.7 and iHeart's New Country 93.5. Add in competition from existing players like Durham (89.9 / KX 96) and Pure Country 106 (105.9) out of Orillia, and one really has to ask - does Northern York Region / Southern Simcoe County *really* need 5 stations playing this format?
This station has been lost from the start never seen so many flips of formats over the decades. I do miss Jewel/Lite 885 they should have left this one at that and funny how they still exist Lite 92.1 and 99.3
- yyzradioveteran
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Re: So... how many listeners DO you have?
680 consistently does well in the ratings and this is not the first time that the station performed well with these age groups. The 25-54 age group is a younger demo for radio. Also the most important for advertisers as we keep hearing all of the time.
If it's not consistent, it means nothing, the sample sizes are a couple hundred people in a market of 6 million. 24-54 is not a younger demo for radio...... 55+ is meaningless to everyone but non-profit stations. Quit making things up
680 mornings is an absolute powerhouse. They went close to every month last year in #1 position (not including Radio 1). They took absolute top spot a couple times from Radio 1.
A top three finish (not including Radio 1) is astounding, and it's not inconsistent as you have said. It's clear you don't know anything so everyone here should just disregard all your posts. TTFN
- mace
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Re: So... how many listeners DO you have?
680 consistently does well in the ratings and this is not the first time that the station performed well with these age groups. The 25-54 age group is a younger demo for radio. Also the most important for advertisers as we keep hearing all of the time.
If it's not consistent, it means nothing, the sample sizes are a couple hundred people in a market of 6 million. 24-54 is not a younger demo for radio...... 55+ is meaningless to everyone but non-profit stations. Quit making things up
680 mornings is an absolute powerhouse. They went close to every month last year in #1 position (not including Radio 1). They took absolute top spot a couple times from Radio 1.
A top three finish (not including Radio 1) is astounding, and it's not inconsistent as you have said. It's clear you don't know anything so everyone here should just disregard all your posts. TTFN
TTFN! Did you get that from Ray Sonin?