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Rogers made headlines a few years ago signing a mega-deal to give exclusive rights to the NHL to its Sportsnet cable property. But now that agreement is coming to an end and the question is: who is going after those rights, considering the league is going to be seeking a huge increase for the privilege?
Sportsnet vs TSN? NHL broadcast rights in Canada are up for grabs next year
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Interesting read RadioActive. Somehow I don’t see TSN bidding on the whole NHL package, as Bell was allegedly looking to sell TSN and eventually get out of all broadcasting. I also think Rogers did not achieve the ROI they had hoped for with the original $5.2 billion deal, if they had, we would have heard about it. They have been fairly secretive about that, even to staff apparently. And if the NHL actually do want $10 billion as mentioned in this article, they may be hard pressed.
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Shorty Wave wrote:
Somehow I don’t see TSN bidding on the whole NHL package, as Bell was allegedly looking to sell TSN and eventually get out of all broadcasting.
Agreed. Bell's stated goal is to become a technology company.
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I think Rogers could be prepared to pay close to the same amount for NHL rights, so around$ 5 billion or a bit less. If the NHL is looking for $10 billion for rights in Canada, this would give Sportsnet about half.
Amazon could buy the remaining chunk at $5 billion and would get into hockey in a big way. The article indicated that so far the Monday games have been working out well for the streamer. And they also already have a relationship with Rogers/Sportsnet.
Sportsnet would still be free to even sell off a portion of their rights to someone else, even TSN or CTV.
Not sure I see CBC as part of the equation or if they even want to be part of NHL hockey any longer. CBC is committed to the Olympics for the next while, and I don't think they are going to be exactly flush with cash in the years ahead, so bidding for any rights won't likely be in their plans.
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paterson1 wrote:
I think Rogers could be prepared to pay close to the same amount for NHL rights, so around$ 5 billion or a bit less. If the NHL is looking for $10 billion for rights in Canada, this would give Sportsnet about half.
Amazon could buy the remaining chunk at $5 billion and would get into hockey in a big way. The article indicated that so far the Monday games have been working out well for the streamer. And they also already have a relationship with Rogers/Sportsnet.
Sportsnet would still be free to even sell off a portion of their rights to someone else, even TSN or CTV.
Not sure I see CBC as part of the equation or if they even want to be part of NHL hockey any longer. CBC is committed to the Olympics for the next while, and I don't think they are going to be exactly flush with cash in the years ahead, so bidding for any rights won't likely be in their plans.
I'm guessing something similar but the other way around.
Amazon gets full North American rights, and works with different partners in each country, that being Rogers in Canada.
I don't see any other setup, and I agree Bell's not in the picture, and Rogers is in no position to pay double.
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That plan makes a lot of sense. I wonder what the US rights will go for. According to wiki Turner Sports and ESPN spend $625 million per year now and their 7 year contract wraps up in the 2027/28 season.
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My only question is where will Saturday Night hockey end up. Will cbc be out of the picture. Also is Saturday night as big a deal as it once was. I've noticed that from time to time the Saturday game is on CBC, City, sportsnet, plus streaming. Is it possible that we see Saturday games on Amazon/CBC.
I agree that Bell Media has lost interest in TSN, but this is hockey and Bell owns the rights to the original Hockey Night Song. So let's see what happens.
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Depends on who buys TSN. If they are sold in time I am going to guess that the NHL rights in Canada get split. I think it would be between TSN, Rogers and some streaming company. Personally I like Apple TV’s coverage of MLB so maybe they get into Hockey too now.
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I highly doubt CBC will have a place in the next era of NHL TV deals. The only window that "needs" OTA presence is Saturday night. If so, Rogers will only use City/Sportsnet, and Bell would only use CTV/TSN. If Amazon bids for Saturday exclusivity, the league would almost certainly want an OTA presence in the competing teams' markets, and any one of the commercial networks would have greater reason to partner with Amazon than CBC. Rogers has been slowly increasing the number of Saturday Leafs games that only air on Sportsnet, likely to test out & prove if they need OTA at all.
My predictions....
SN/City: Saturday. Mostly Leafs & Habs. Only OTA in their market.
TSN: Tue, Wed or Fri to compliment their NFL & CFL packages on Sun, Mon and Thu. Mostly western teams to make up for not having any regional rights out there.
Amazon: Mon or Sun night. Mix of teams.
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This is a little bit off topic, but does anyone know how long TSN gets to keep the rights to the Original Hockey Night in Canada theme music. I can't remember all the details on how CBC lost the rights but all this time later Saturday Night has not been the same.
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Aytononline wrote:
This is a little bit off topic, but does anyone know how long TSN gets to keep the rights to the Original Hockey Night in Canada theme music. I can't remember all the details on how CBC lost the rights but all this time later Saturday Night has not been the same.
In perpetuity
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Aytononline wrote:
This is a little bit off topic, but does anyone know how long TSN gets to keep the rights to the Original Hockey Night in Canada theme music. I can't remember all the details on how CBC lost the rights but all this time later Saturday Night has not been the same.
The "Original HNIC" theme music was written by Dolores Claman in 1968. It was developed to replace the "Esso Happy Motoring Song" which was developed by MacLaren Advertising for Imperial Oil which ended its primary HNIC advertising contract at the end of the 1966-67 season. Much more difficult to find [I have unsuccessfully tried] is the original theme song from the first season. Entitled "Saturday's Game" it was a march composed by Howard Cable.
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Aytononline wrote:
This is a little bit off topic, but does anyone know how long TSN gets to keep the rights to the Original Hockey Night in Canada theme music. I can't remember all the details on how CBC lost the rights but all this time later Saturday Night has not been the same.
Bell Media owns the theme. They bought it from the composer, Delores Claman, in 2008. She was allegedly upset that CBC wasn't offering enough to renew the rights. She had also sued the Corp in 2004 for allegedly using the theme improperly without her consent. So when they couldn't agree on a new price, she sold the theme to CTVglobemedia, now Bell Media. That's why you hear it on TSN's regional broadcasts of Leafs (and other teams') games. Jay Onrait also plays it frequently on his midnight version of SportsCentre 5 nights a week..