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A pundit agrees that some of the formats have grown tired and predictable and need to change if they don't want to die of boredom. In the case of talk, he suggests the problem isn't the format itself, it's the topics. And he hopes Santa brings them to that realization before it's too late.
"For News/Talk Radio I hope there was the gift of new material. Never has a format, and this goes for radio and television, become so centered around so few actual topics. And most of them lead all to one place – ‘why my side is better than your side’. Or some may prefer to put it, ‘why your side is a bunch of idiots and why everything my side likes and says is perfect’."
What Talk & Sports Radio Should Have Gotten For Christmas
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Much of the article is so badly written I wonder if it is AI...
For example: """This is an example of something being done that is completely different and is designed to drive reach and younger audiences. Yes, I said there is an actual idea being done right now in news talk radio in a big market, which any station could replicate, that is designed to drive reach and younger audiences. If you don’t think this idea is something you could implement where you are, what is your idea that will drive reach and younger audiences? What did you try last year? What are you trying this year?"""
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I suppose talk radio planners will tell you they talk about what their listeners are talking about, so apparently most listeners never stop talking or thinking about school curriculums, teachers' unions, how all unions are bad (apparently listeners are not union members and if they are they hate their unions). Who Doug Ford is enriching, bike lanes, bike lanes, bike lanes.
I often have to just turn the talk stations off because -- here we go again -- is their topic for hours on end.
That's why it is refreshing when they get experts like scientist Dan Riskin or when the host will cite a story in the news and ask people if they have had a similar experience. The other day there was a story about somebody who too dangerous risks, so the listeners were asked to call in with what sorts of risks they have taken.
Or how about discussing a good experience with the health care system instead of tearing it down.
The other day the talk show (I think it was right winger Alex Pierson), cited some report that put Canada's health care system near the bottom of a world list.
Bloody rubbish.
I can't listen when talk shows discuss Canadian health care negatively when in fact none of what they are saying matches very good experiences I have had.
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I agree Toronto talk radio generally is terrible. Too negative, very boring, no fun....and no listeners..