A lot of bizarre hires there recently..... maybe a format flip is imminent? Their ratings have been declining for years now. 

RadioActive wrote:

His name is Christian Hall and here's all you need to know about him - including that he grew up listening to 1050 CHUM.

Christian Hall to join Toronto’s CHUM 104.5

I think you need to re-read the story...  He makes no reference to 1050.  He does mention when CHUM FM did a tv show countdown on City called "CHUM FM 30"

“Some say ‘go big or go home,’ and today I’m lucky enough to say ‘why not both?’ Growing up in Southwest Ontario, I was lucky enough to get all the powerhouse signals coming in from Toronto (CHUM included) as they played a major part in my development as a kid who knew at an early age he wanted to work in radio. (I may have ruined a VHS or two with my weekly tapings of the CHUM FM 30).” 

I'm not sure Christian is old enough to care/listen to CHUM-AM from the era you lived through.  I also doubt CHUM 104-5 will be flipping to anything drastically different.  They are still doing well, especially in their core demo of 25-54 Female.   12+ numbers mean nothing in PPM. Buys are based on where you score in the demo they want. 

From what I read of the story, Heidi decided to move into a new roll (or was asked to and took it) and this left an opening for Chum to hire an experienced programmer.   CHUM 104-5 is their crown jewel station, so they will be open to improving things, but doubtful to do anything drastic.   There is loads they can do to improve the product they have without blowing up everything. 
 

Last edited by radiokid (December 24, 2024 10:54 am)