I would have run a looped mega-hour speech by Trump ...
 

Very odd publicity stunt, but it probably works.

I guess the station is about to dump the alternative format for something else.  

Not sure which is more hilarious, the stunt itself or people’s reactions to it.

There have been other such radio stunts in the States that generated a lot of attention. I recall one that made listeners flood a local police station’s phone lines, and then the police had to release a statement saying to stop calling them because it was only a stunt.

“101.7 FM принадлежит нам. Слава матушке России.”

Last edited by M. David (December 22, 2024 2:51 pm)

Radiowiz wrote:

M. David wrote:

There have been other such radio stunts in the States that generated a lot of attention. I recall one that made listeners flood a local police station’s phone lines, and then the police had to release a statement saying to stop calling them because it was only a stunt.

How about that time when the police in Niagara falls had calls in droves pouring in because people believed that 101.1 FM had been hacked with a count down timer, which to some of them was a terrorist counting down until a bomb explodes or something, lol  
People are funny sometimes. It was a robot counting down with funny comments in between counting down to the new Wild 101 format.

It’s funny, the stunt I mentioned above was identical to the one you described. It happened on 107.5 KSED in Flagstaff, AZ back in January 2019. What was then known as Kolt Country 107.5 had suddenly switched from playing country music to a speaking clock interspersed with jokes and other messages.

After their phone lines were tied up with calls about the countdown, the Flagstaff Police Department released this statement:

“The Flagstaff Police Department has been receiving many calls on a marketing campaign being conducted by Kolt Country, 107.5. Many callers have concerns about this campaign creating fear in the community. It involves a countdown till a new broadcasting agenda with quotes and statements between the timed countdown. We have contacted the radio station and confirmed it is a marketing campaign announcing a new broadcast agenda for this company.”

The interesting part about this stunt is that when the countdown reached zero, there was no major format change. Instead, the format remained the same with its branding slightly altered to The NEW Kolt Country 107.5.

The alarmed reactions to the stunt indicated that it had been a success.