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This is probably Rogers' smallest station.
They do this so they can run an all-Christmas stream on various platforms and pay radio royalties rather than the higher streaming royalties.
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Yes for years 102.5 was Buffalo's "Christmas Station" Now that job belongs to 96.1 WTSS. The flip to "Holiday Hits" happens November 1.
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I heard a spot yesterday on Kiss 105.3 Sudbury for an all Christmas music channel now airing on Seekr. I will not be seeking it out.