newsguy1 wrote:

Just another variation of the ad structure where one person is the smart one and the other is either a confused and hapless victim, or just stupid.
In this case the precocious little girl and the confused mother.
When I was a child if I tried to order my Welsh mother round she'd tell me, "you'll take what I give you or you can go cry in the sink."
In the Spence Diamond ads Fiona is the older, wiser one who seems to be able to tell the two male businessmen what to do without having any apparent experience in the diamond business.

 

and the latest Spence ad finishes with Fiona whose Scottish? accent has morphed yet again, asking the two "boys" to bend down so she can pat them on the head, patronizing pun notwithbending.

On the flipside, I like the Amazon back-to-school ads. The pitchwoman is great and they take more of a "deal with it, kid" approach. Their tagline is good too: "Spend less on your kids".

Muffaraw Joe wrote:

Is it me or does the Walmart back to school ad with the little kid with a ton of attitude drive you nuts. When she says " Don't Box me in" is worst than running your fingernails down a chalkboard. 

Do agencies not test the likability of their ads on consumers first? The other ads that I know drive the Board members nuts are the Subaru ads and the one with the screaming girlfriends over getting a great travel deal!

But this Walmart ad is driving me to go to Buffalo and Target for my back to school clothes.
 
 

That Walmart ad is pretty terrible

As an aside my wife and I were in our local Walmart a few mornings ago when I happened to notice a mid aisle display of childrens rubber boots. Not winter boots but more desgined for the wet weather of the fall season.

Those goddamn things were priced at $55.00      

I do not know how some people survive these days









 

Last edited by unclefester (August 31, 2024 8:57 am)

Annoying, insulting and dumb.  I keep expecting the sassy daughter to say 'Whatchu talkin' 'bout, Willis?"