sowny.net | The Southern Ontario/WNY Radio-TV Forum


You are not logged in. Would you like to login or register?

  • Index
  •  » SOWNY
  •  » What's The Biggest Time For Listeners? Survey Says It's Not Drivetime

    • 1 of 1

       

    March 5, 2024 11:41 am  #1

    RadioActive
    Moderator

    Offline


    What's The Biggest Time For Listeners? Survey Says It's Not Drivetime

    I'm not sure how seriously to take this research but Nielsen survey data appears to indicate 6-10 AM and 3-7 PM (i.e. morning and afternoon drive) are not the periods when most people are listening to traditional radio. According to the research, it's actually middays (10 AM-3 PM) when people are at work or at home - but not necessarily on the road. 

    Think Most AM/FM Listening Happens In Drive Time? Think Again

     

    March 5, 2024 5:10 pm  #2

    RadioAaron
    Member

    Offline


    Re: What's The Biggest Time For Listeners? Survey Says It's Not Drivetime

    Drive times have far more listeners, but the time spent listening at midday pushes is over for hours tuned.

     

     

    1 of 1

  • Index
  •  » SOWNY
  •  »  What's The Biggest Time For Listeners? Survey Says It's Not Drivetime