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March 5, 2024 11:41 am  #1


What's The Biggest Time For Listeners? Survey Says It's Not Drivetime

I'm not sure how seriously to take this research but Nielsen survey data appears to indicate 6-10 AM and 3-7 PM (i.e. morning and afternoon drive) are not the periods when most people are listening to traditional radio. According to the research, it's actually middays (10 AM-3 PM) when people are at work or at home - but not necessarily on the road. 

Think Most AM/FM Listening Happens In Drive Time? Think Again

 

March 5, 2024 5:10 pm  #2


Re: What's The Biggest Time For Listeners? Survey Says It's Not Drivetime

Drive times have far more listeners, but the time spent listening at midday pushes is over for hours tuned.