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The usual suspects (i.e. WBLK, WGRF) are in the usual places in the Buffalo radio ratings, but what stood out to me is the increase all-sports WGR-AM experienced, from a 4.9 in the late summer-early fall to a 6.1, likely because The Buffalo Bills were on a roll at the time. WGR has the rights to those games.
WBEN-AM's slight decline is less explicable. There was a pretty big snowstorm late last year that paralyzed a lot of Western New York, and that's usually when a station like WBEN shines. Not this time. AM 930's numbers were down from previous months, going from a 6.5 in the early fall to a 5.2 from Oct.- December. That's a surprise to me, since they usually do a great job on covering those kinds of emergencies.
Here's the list from Oct.-December 2023.
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There's a lot of cross-tuning between NewsTalk and Sports. If the Bills were spurring a lot of extra tuning to WGR, a lot of that would have come from WBEN.
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The Holiday Hits format certainly helped 96.1.