All of these streamers and new services have someone watching them.  And this means less and less for OTA.  The article says that Pluto is getting over one billion minutes of total viewing minutes per month in Canada.  That may not be a huge number of viewers, but it is one billion minutes  that are no longer being viewed on traditional TV.  And this is only one smaller new service.  Look at all of the video and streaming available now, and more to come.  

I find Tubi's ad load to be fine, Pluto can push my tolerance but Plex is worse than traditional TV