This is some Minority Report movie type shit...isn't this like targeted advertising by scanning your personal lifestyle?...that is creepy as hell.

How does one opt out of this?

If Bell customers loudly and publicly objected to this hinky new twist on marketing, on social media and to the real media, might Bell have to allow customers to opt out?

When the NHL very recently banned the use of Pride tape the kerfuffle outraged fans and sports media personalities made on the social media platform formally known as Twitter and in general forced the organization to reverse their narrow-minded chickens*it policy.

This latest Bell venture feels like it's coming from a senior V.P. of marketing trying to justify their salary and bump up their Christmas bonus without doing the due diligence to see how it would go over with the average customer.

betaylored wrote:

If Bell customers loudly and publicly objected to this hinky new twist on marketing, on social media and to the real media, might Bell have to allow customers to opt out?

When the NHL very recently banned the use of Pride tape the kerfuffle outraged fans and sports media personalities made on the social media platform formally known as Twitter and in general forced the organization to reverse their narrow-minded chickens*it policy.

This latest Bell venture feels like it's coming from a senior V.P. of marketing trying to justify their salary and bump up their Christmas bonus without doing the due diligence to see how it would go over with the average customer.

There’s a lot more context than that. The league had pride nights which some players, particularly Russians, wouldn’t take part in because of the country’s anti-gay policies. This resulted in vitriol from the fans to players who typically don’t seek the limelight. They asked teams to protect them, and the league changed its policy. It all became a giant mess.