Dial Twister wrote:

I'm 15 listens in. It's a keeper. The video says a million things. Wow.

I agree, the song is really growing on me and the video is the perfect compliment.   

Now and Then has been released as a double A  single with the flip being Love Me Do which was the first single release by the Beatles in the UK in October 1962.

BBC 6 was the first station in the world to premier Now and Then followed 45 seconds later by BBC 2.

The strings were arranged and conducted by Giles Martin the son of Beatle producer George Martin.

Now and Then is crossing radio formats with classic rock, country, AC, Hot AC, Alternative and others playing the song...https://www.insideradio.com/free/now-and-then-more-than-a-dozen-formats-embrace-new-beatles-single/article_744853da-79c4-11ee-a83e-cfe15366ae0b.html

  

Paul Jeffries wrote:

RadioAaron wrote:

RadioActive wrote:

It was a kind of cultural touchstone moment that had many in the world talking. So if all the talks stations and the country stations in the iHeart chain in the U.S. stopped programming at 10AM to play it, given CHUM's heritge in this city you might think they'd want to be part of it, even just this once.

CHUM’s audience is not talking about it. I’m married to a CHUM P1 and I doubt she could name a Beatles song without looking it up.

iHeart in the US got their money.

That would appear to be the truth. I don't think CHUM 104.5's audience cares much about heritage. After 1050 packed it in as a music station, it seems to be just us "older guys" that associate the CHUM name with rock and roll. 

PJ

And yet it seems that wasn't the sentiment in the U.S. If nothing else, the curiosity factor alone may have made it worth breaking the format just this once.  

"While classic rock stations gave it the most spins, “Now and Then” was also heard on triple A, active rock, classic hits, hot AC, country, alternative, AC, top 40, adult hits, and rhythmic stations."

Even some talk stations broke from the usual blah-blah-blah to play it. That's pretty unusual.

Now and Then’: More Than A Dozen Formats Embrace New Beatles Single

Paul Jeffries wrote:

RadioAaron wrote:

RadioActive wrote:

It was a kind of cultural touchstone moment that had many in the world talking. So if all the talks stations and the country stations in the iHeart chain in the U.S. stopped programming at 10AM to play it, given CHUM's heritge in this city you might think they'd want to be part of it, even just this once.

CHUM’s audience is not talking about it. I’m married to a CHUM P1 and I doubt she could name a Beatles song without looking it up.

iHeart in the US got their money.

That would appear to be the truth. I don't think CHUM 104.5's audience cares much about heritage. After 1050 packed it in as a music station, it seems to be just us "older guys" that associate the CHUM name with rock and roll. 



PJ

Yes and no as they do still dip into the 80s with back in the day brunch show and they still try to present "throwbacks" but those are mostly mid 90s onwards.  

And yet it seems that wasn't the sentiment in the U.S. If nothing else, the curiosity factor alone may have made it worth breaking the format just this once.  

"While classic rock stations gave it the most spins, “Now and Then” was also heard on triple A, active rock, classic hits, hot AC, country, alternative, AC, top 40, adult hits, and rhythmic stations."

Even some talk stations broke from the usual blah-blah-blah to play it. That's pretty unusual.

Not really sure if this is very widespread however.  Likely 95% of Top 40 stations aren't playing the song (yet). 
Interesting that on the two radio forums I read from Detroit and Radio Discussions in Buffalo, nothing said about Now and Then that I noticed.  No discussion.  Seems we are giving the song much more attention here with lively banter...

Last edited by paterson1 (November 3, 2023 1:51 pm)

paterson1 wrote:

Likely 95% of Top 40 stations aren't playing the song (yet). 

100% aren't and won't. A few US ones did once and won't again.
 

The song is quite underwhelming, but after all, the bar couldn't be set any higher. Pretty hard to meet the standard.

The video is very cool. Wonderful to see those guys when they were fab.

It's not really a surprise, I suppose, but the Beatles "new" and apparently last single has hit the top of the charts in Britain, their 18th tune to make it to that position and their very first since 1969.

That's 54 years between #1s. I'm not sure if that's an all-time record, but it certainly has to be in the running.

The Beatles on course for first Number 1 single in 54 years with 'Now And Then'

Also: The Beatles’ 50 Top Songs on the Billboard Hot 100

 

Every time I listen, I get more out of it. It's like we set our clocks back 50+ years last Saturday night.