1 of 1- RadioActive
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The Radio Format That Attracts The Wealthiest Listeners? All News.
This is based on research from the U.S., and there's no way of knowing if it's the same in Canada. But according to a new study, if you want to reach the wealthiest audience that's attractive to advertisers, you should switch to an all news format. Katz says the average income of some of those who tune in non-stop headlines is well over $640,000 a year. Classical and news/talk come in second and third.
The study also assessed printed or online publications and TV, as to which attract the audience with the biggest wallets. I have no idea if any of this is accurate, but for what it's worth (and worth seems to be what it's all about) here are the fiscal findings.
AM/FM Radio's Most Upscale Formats Outscore Other Media Brands In Consumer Net Worth
- Hansa
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Re: The Radio Format That Attracts The Wealthiest Listeners? All News.
The average US household income is close to $400,000 a year? I find that difficult to believe. I wonder what the median income is.
Just checked - the median US household income was $74,580 in 2022, a 2.3% decline from 2021.
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Last edited by Hansa (October 30, 2023 10:45 am)
- RadioAaron
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Re: The Radio Format That Attracts The Wealthiest Listeners? All News.
Hansa wrote:
The average US household income is close to $400,000 a year? I find that difficult to believe. I wonder what the median income is.
Just checked - the median US household income was $74,580 in 2022, a 2.3% decline from 2021.
,and%20Table%20A%2D1).
Net worth, not income.
- Hansa
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Re: The Radio Format That Attracts The Wealthiest Listeners? All News.
The average US household income is close to $400,000 a year? I find that difficult to believe. I wonder what the median income is.
Just checked - the median US household income was $74,580 in 2022, a 2.3% decline from 2021.
,and%20Table%20A%2D1).Net worth, not income.
Oh right, that makes more sense.
- turkeytop
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Re: The Radio Format That Attracts The Wealthiest Listeners? All News.
I wouldn't exactly call a net worth of $646K "wealthy." Most of us have at least that much just in our house.
After all is said and done, more is usually said than done.
- RadioActive
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Re: The Radio Format That Attracts The Wealthiest Listeners? All News.
Yes, I should have expressed that more clearly. I meant net worth, but that was not how it appeared.
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