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Rob Lucas was forced to exit his longtime post on WTSS-FM in Buffalo, more popularly known as Star102.5, when the station was sold to a religious broadcaster.
But while he's no longer on the air doing mornings, he's still thinking about programming and has put out a new guide to how stations should play and mix Christmas music into their schedules, as the holidays approach. WTSS was infamous for going all Christmas every year, and much to the dismay of many of us, it always did very well in the ratings.
Now he's taking what he learned at the Buffalo powerhouse and hoping other stations will benefit from his knowledge. A sample:
"4 p.m. Christmas Eve through noon on Christmas Day is a very traditional time. Listeners are having meaningful family gatherings and possibly headed to Mass. Don’t schedule any novelty songs, and go heavier on spiritual and traditional songs. But it shouldn’t be solemn. You can still have an uptempo feel with traditional music. Open up the playlist again at noon, becoming a little hotter and a little more fun."
In other news, it's exactly two months to the holiday. I'm getting ready to switch off the stations that go all Xmas already!
Scheduling Christmas Music For A Different Perspective
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The Santa Claus Parade is November 26. CHFI switches to all Holiday Hits on November 27?
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Seems to me any time after November 11 (Remembrance Day) is fair game.
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