Kingsbury seems to have had a thing about making the women talent work split shifts.

Paul Jeffries wrote:

A rather interesting choice for a station that used to play Marky Mark and the Funky Bunch.
PJ
 

I'll say.  Perfectly understandable if this had been WABC 770 ditching CHR in 1982.  A decade old gold song made sense, but in 1995?  I actually heard the likes of Brownstone, Whigfield and Andru Donalds on 640 before CHR bit the dust there.

I think they used it solely because of the lyric "This'll be the day that I die," which is repeated throughout and is the last line of the song. It was the day the music died on AM and I believe that was the rather obscure point of it being the final tune and the final lyrics heard on CHOG. But if that was the point, as I suspect, it was pretty subtle and probably lost on most of whatever remained of their listeners. 

I listened to AM640 when they plated music.  Jesse & Gene in the morning until 9, then talk until noon (The Midday Meltdown: the top 12 at 12) then more talk at 1 until Tarzan Dan came on at 3.  Then in '95 the talk portion was expanded by an hour and Dan didn't come on until 4.  I listened on my Walkman while I delivered newspapers.  When I was told AM640 was going all talk I recorded as much as I could including Tarzan Dan's final hour of his last show.  I messaged him and told him that a few months ago.  He told me even HE doesn't have his last show on tape. 

I hope to soon digitize them from cassette tape: in all their crackly squealing AM glory.

This article would suggest it wasn't a rumour.



Once the deed was done, an out-foxed 640 actually made use of what was now 680 News. (Although I dispute the claim that it was the first time one local station advertised on another in North America, as the story claims. I well recall when WCFL abandoned Top 40 in 1978, WLS took out ads on the station telling listeners where they could still find the hits.)