RadioActive wrote:

I can't imagine Rogers or Bell going for something like this if the CRTC were to allow it - giving anything away for free on one of their phones would leave them both horrifed at the concept. So I wonder if we will ever see this here. 

We'll see it with local broadcasts to large gatherings of people, like festivals, Toronto Indy or Blue Jays where attendees can follow the action on their phones like a TV broadcast.   It would help alleviate the bandwidth pressures brought on by large gatherings of users in one place that  would normally tune in using multiple streams.   As they said in the article about the 30,000 streams versus 1.  Mostly I can see it useful for live events simply echoing the TV coverage, commercials included.