Far be it for me to defend Reshmi Nair, but "efforting" is an old wire service term for attempting to get details on a breaking story. When I worked for both Newsradio in the late 70s and Broadcast News in the mid-80s, we would hear it and use it all the time.

It's one of those weasel words used in news, like "new top," which is an older copy story with an update on it at the beginning so editors would know that though the last part was a repeat, some fact or detail in the first paragraph was new.

Otherwise, a "new top" was what my girlfriend came home with after a shopping trip to the mall!

"Just one more sleep" until Santa comes or the Leafs playoff series begins or the election or...

And when did "adulting" become a thing?

RadioActive wrote:

Far be it for me to defend Reshmi Nair, but "efforting" is an old wire service term for attempting to get details on a breaking story. When I worked for both Newsradio in the late 70s and Broadcast News in the mid-80s, we would hear it and use it all the time.

It's one of those weasel words used in news, like "new top," which is an older copy story with an update on it at the beginning so editors would know that though the last part was a repeat, some fact or detail in the first paragraph was new.

Otherwise, a "new top" was what my girlfriend came home with after a shopping trip to the mall!

Thanks for the explanation.  I learned something new about this. BUT, Reshmi uses it incorrectly according to your info.  She applies it, for example, to the police, explaining that they are efforting to get more information on a case as opposed to her, as a news reporter, efforting to gather more intel for her story.  

Anyway, not a big deal but it is most annoying.   Just as an aside, the word is highlighted as a mis-spell and suggestions are "affording" and "effecting".  
 

DaCosta wrote:

Here's a new one from Reshmi.  "Othering" as in seeing others differently.  It came up during a discussion about the refugees not having shelter.  She said we need to stop "othering" people.  We are all people.  

I 'other' Rushmi every day, as in I'll listen to anything other than her.