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June 5, 2023 8:29 pm  #31


Re: CFRB Is Doomed In The Ratings As Long As They Do This

RadioActive wrote:

It's not the hosts (although some here can't stand many of them.) It's not the topics. It's not even that they're on AM or all of the endless Bell cuts to the staff and the newsroom. After listening to it at various dayparts, I discovered what I think is at least a partial reason for its low rankings - the almost crushing, unbearable and unlistenable spot load.

And it's logic like the philosophy displayed in the linked article that almost assures this endless repetition of the same spots over and over and over will continue. If you buy this list, then Coast Appliances and Spence Diamonds are doing everything right. It just makes the station airing them endlessly unlistenable. But nobody mentions that. 

‘How Many Ads Must I Run?’

 

June 5, 2023 9:02 pm  #32


Re: CFRB Is Doomed In The Ratings As Long As They Do This

In my opinion the most successful ads are either funny as hell [anything by Dick Orkin] or annoying as hell [ Wisk liquid detergent "Ring Around The Collar"] which ran from 1968 for roughly two decades.