Specifically naming other stations in research is standard practice.

Rogers insourced their research about five years ago, but I've never seen them recruit through their own channels before, especially so publicly (except for surveys of current music.) The problem with that approach is you'll end up disproportionately surveying your super-fans, which is not ideal.

Last edited by RadioAaron (May 7, 2023 3:06 pm)

I remember a time when the unbreakable rule was that you never mentioned the competition or another radio station in your town for any reason. At least not over the air. As far as most places were concerned, no one else existed. It was pretty stupid in a way because listeners were well aware of who was out there on their radio dial, but why give the other guy any free publicity?

I guess those days are gone.

There's a famous blooper of Bob McAdorey, then on CFTR, doing a contest to try and blunt 1050's answer your phone with "I Listen To CHUM" and win what, $1,000? They started giving away $25 if you answered "Hello." 

One morning McAdorey phoned a woman live on the air (I never did understand why they didn't tape these things) and inevitably, she answered "I listen to CHUM, good morning!" For one of the few times in his career, Mac was speechless. He then explained who he was and why she didn't win. And the lady on the phone started to laugh and said "It's kind of funny, isn't it?"

To which Bob responded, "Yeah, it's kinda funny. Where am I working next week?"

Funny to think how much things have changed in that regard. 

My guess is if you entered your age honestly at the start of the survey, they likely aren't looking at you as a listener anyway. I didn't like most of the tunes either and I suspect those results will just be thrown out, if they look at them at all.  

Why have Lite 88.5 and Sauga 960 been left of their list of AM/FM stations listened to in a typical week, or which one do you listen to most often...  ?