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This will be a big change how radio ratings are collected in cars. DTS AutoStage has launched it's Broadcaster Portal which will give broadcasters access to in car data on listener engagement. This information data will be of no cost to the broadcaster. AutoStage will also send back information along with audio visual prompts to the vehicle infotainment centre. The new platform will be available on over 52 models of vehicles worldwide. More from radioINSIGHT..
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No opt-out or option to disable?
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Have to say that was my first thought, too. What if you don't want to be monitored?