mike marshall wrote:

New local radio station is ‘Vancouver’s coolest vibe’

>> “We’re bringing something new and exciting to the Vancouver radio market with a lot of artists that should be well known but aren’t because they don’t get any airplay anywhere else,” says Mary.

The station is committed to playing 50% music that is new to people, as well as 40% music from Canadian artists, “which is quite high,” Mary explains.

“It’s not music that you would see on billboard charts. It’s music that is more under the radar” <<

Sounds like too much unfamiliar music. The opposite gets an audience.

People don't know what they like, they like what they know.