Offline
Jon Pole vaults into another market.
MBC to acquire GIANT FM and Country 89 Welland
Offline
MBC = unrivalled dullness. Music selections that evoke no reaction positive or negative, wrapped in out of market voiced tracks and networked newscasts.
Zzzzzzzzzzzzzzzzzzzzzzzzzzzzz.
Offline
They found a way to make radio work in markets where it otherwise wouldn't.
Of course the music is just a skim from the top, that's the best bet if you're the only local station.
The news, community calendars, road-crew cut-ins, and even the commercials make them sound more local than many of the stations in bigger markets.
They've re-thought what local means, and have been quite successful at it.