Not every Super Bowl ad is outstanding. Some are regular ads you would see on other programs. My point is I didn't see one repeat ad on the CBS feed. Can you say the same thing about the CTV feed? I doubt it.

So how does this really work?
If a Superbowl party at a bar would normally have 10 screens (or so) on with 50-100 people watching the game, but now those same 50-100 people really do have 50-100 televisions on (one per house) does that count as MORE viewers...even though it's the exact same number of people watching? (just a thought)

Anyway,

Amazingly, CTV actually aired something just before halftime that did not air on CBS.
I am very much impressed.
If you were only watching a CBS non sim sub source, you missed
A REALLY GOOD Pepsi ad:
(it's good to have two Televisions on, one with CTV and the other with a non sim sub)



 

Last edited by Radiowiz (February 8, 2021 2:50 am)

Personally, the three ads I enjoyed the most were the M&M with Dan Levy, State Farm with Aaron, Patrick and Drake and the Door Dash with various Sesame Street muppets.

Media Observer wrote:

Fagstein's observations:

https://blog.fagstein.com/2021/02/08/canadian-super-bowl-ads-2021/

He's only showing the edited version of some of the ads though. Not the longer version that aired.