Same host with a one hour timeslot instead of two.

paterson1 wrote:

TSN 1050 or Bell if they were on the ball should put Roger Ashby's oldies show on their schedule and give it some promo.  Get Roger in for an interview on one of their talk shows and have some fun.  TSN 1050 has lots of air time right now with not a lot going on and Ashby's show would be a nice change for three hours a week.  

They gave those rights to Evanov for 88.5, and likely included exclusivity amongst stations rated in the market.

paterson1 wrote:

TSN 1050 or Bell if they were on the ball should put Roger Ashby's oldies show on their schedule and give it some promo.  Get Roger in for an interview on one of their talk shows and have some fun.  TSN 1050 has lots of air time right now with not a lot going on and Ashby's show would be a nice change for three hours a week.  

This is a terrible idea for about a dozen different reasons.

Prod Guy wrote:

paterson1 wrote:

TSN 1050 or Bell if they were on the ball should put Roger Ashby's oldies show on their schedule and give it some promo.  Get Roger in for an interview on one of their talk shows and have some fun.  TSN 1050 has lots of air time right now with not a lot going on and Ashby's show would be a nice change for three hours a week.  

This is a terrible idea for about a dozen different reasons.

Prod Guy.. please....about a dozen reasons??   I'll make it easy for you, name four.
TSN 1050 has got nothing to lose and lots to gain running Ashby's show.  Looks like for exclusivity reasons according to Aaron won't be happening anyway.  But the actual idea is beyond brilliant..



 

geo wrote:

1.  WTF does '60s music have to do with sports-focused programming?
2.  Ashby airs requests from all over the map . . . FM 88.5 has exclusivity to him?
3.  Are Cdns not already getting enough Guess Who, Andy Kim and Stampeders material?
4.  As above re David Clayton Thomas, Paul Anka & Gord Lightfoot 

Agreed....having Ashby come onto a sports station to play or chat about oldies tunes makes less than zero sense...most of the listeners weren't alive when Roger was in his heyday...heck even some of their parents weren't around when these tunes were first played....

Johnny B wrote:

  most of the listeners weren't alive when Roger was in his heyday...heck even some of their parents weren't around when these tunes were first played 

If anyone is still counting, that's no. 5 
 

betaylored wrote:

Media Observer wrote:

Same host with a one hour timeslot instead of two.

Andi knows her stuff, and depending on who is in the other chair*, Leaf's Lunch, the Lunch, is a great escape from other radio stations "the Big 3" content, covid, what Ford is and isn't doing, and the tire fire of U.S. politics.

*in broadcasting as in hockey, some guys and gals who play the wing think they could play centre.

So why cut in half the airtime of a successful production?
 

grilled.cheese wrote:

I remember Leafs Lunch being on CFMJ with Jeff Marek and Wilbur William "Bill" Watters

Me too.  It was a good show.  Always enjoyed listening to Watters' insights.
 

Media Observer wrote:

grilled.cheese wrote:

I remember Leafs Lunch being on CFMJ with Jeff Marek and Wilbur William "Bill" Watters

Me too.  It was a good show.  Always enjoyed listening to Watters' insights.
 

i recall Brady & Watters doing evening drive hockey talk on AM640 years ago.  very entertaining; they were a good combo.
 

Charlie wrote:

Media Observer wrote:

g121 wrote:

i recall Brady & Watters doing evening drive hockey talk on AM640 years ago.  very entertaining; they were a good combo.
 

Another good show.  Unfortunately they were programmed opposite Prime time Sports.

'Wilbur' Watters was awful.  Never had anything even remotely insightful to say, just pontificated as though he had some imaginary inside track, which was usually based upon his very short time as assistant Leafs GM several years before.  No surprise that he has been absent from the airwaves since.
 

To each his own.  I liked what he had to say.
 

paterson1 wrote:

     I am sure The Star, Sun and certainly Bell TV stations would give this some coverage   

Conrad Black is reportedly a h-u-g-e fan of "My Way", written by Paul Anka for Frank Sinatra so you'll really have to get the National Post to sign on to maximize return on your & Roger's investments, respectively.    Speaking of which, is Ashby aware that you're hoping to commit him to this? 

geo
 

Charlie wrote:

Media Observer wrote:

Charlie wrote:

'Wilbur' Watters was awful.  Never had anything even remotely insightful to say, just pontificated as though he had some imaginary inside track, which was usually based upon his very short time as assistant Leafs GM several years before.  No surprise that he has been absent from the airwaves since.
 

To each his own.  I liked what he had to say.
 

Agreed. To each his own.
 

Last edited by Media Observer (November 4, 2020 6:49 pm)

I think you make some great points Prod Guy, and I agree with most of them. But there are exceptions to every rule and here's one of them.

On Saturday nights, WABC in New York, once a legendary Top 40 rocker and maybe the most famous radio station in the world, airs Cousin Brucie's all request show, playing oldies on the conservative-oriented talk station. It's been such a success, they added an extra hour to it last weekend, and it's now followed by two more hours of music in a new show hosted by Tony Orlando.

It could be argued that the demos are better in this case, with the station skewing older, but paying homage to its own heritage seems to be working out just fine for them.

Prod Guy wrote:

Cons
1. Oldies on a sports station turns dilutes the station's brand which it is still trying to build.
2. Music on AM sucks because of the poor fidelity.
3. Sports fans in the demo don't know or care who Roger Ashby is.
4. It breaks format.
5. The second you break format on 1050 you lose 100 percent of your core audience to 590, your direct competitor.
6. The second you return to the format you lose 100 percent of the audience you just had.
7. Advertisers on a sports station won't buy an oldies show.
8. Music on AM doesn't get ratings.
9. Music on AM doesn't get listeners.
10. Oldies attracts an older audience whose buying habits are locked in, for the most part, which isn't desirable for advertisers.  If it was 1050 Chum would still exist.
11. Doing anything that resembles the brand you killed twice is a giant step in the wrong direction.
12. He's on another station already.
13. The show would need to be pre-empted for play by play.
14. Extra training would be required for sports sales people to sell oldies.
15. Extra sales materials would need to be developed.
16. Sales reps will be spending time selling something other than their core product, which isn't productive.
17. Callers on sports shows will be asking where the oldies are, and vice versa, creating negative reaction on your own airwaves.
18. TSN Radio offers cross promotion with TSN's TV channels, website, app, and smart speaker updates.  Oldies doesn't.
19. Extra clocks would have to be created.
20. Extra logs would have to be generated.
21. Socan reports would have to be generated.
22. Someone has to op it if it's live, reducing the amount of money to be made.
23. If it isn't live, someone has to load it in each week.
24. Listeners you don't want will be happy for a couple of hours week until they turn on you, wanting to know why you don't bring back oldies 24/7.

Pros
1. Listeners you don't want will be happy for a couple of hours week until they turn on you, wanting to know why you don't bring back oldies 24/7.

Prod Guy congratulations on all of your hard work.  It is a good list and you put some thought into the response.
Most of what you say is correct,  and on paper it wouldn't necessarily make much sense to run an oldies show.  I could quibble or debate with a number of your points but have already mentioned them in the previous response so I won't bore you and everyone with them all over again.

The actual work points you referred to like new clocks, logs someone loading in the material and SOCAN etc. are part of doing work and business.  All of these wouldn't actually increase the workload  much at all, just replacing it with something else.  In terms of sales, it gives the sales reps something else to sell on the station and would not be a negative. Adding a new show like this can be the opposite with the chance to sell to new accounts.  Also it would make the program more appealing to national advertisers, with better coverage of the Toronto market. 

We will need to see if TSN actually gets some decent ratings in the coming months/years.  I am surprised why they don't do a lot better since they aren't a bad sports station but they seem to be stuck at the bottom of the ratings in Toronto.  Building a brand for sports radio shouldn't take 8 or 9 years.  They have had the format and TSN branding since 2011, and like oldies it is their second shot at this format. With the upheaval at Rogers and 590 dropping so much of their key talent, TSN should have been able to capitalize on this but haven't.

 Also I don't believe that TSN's audience is that fragile, that they would leave in droves if they happen to hear a Beatles song on the station or caught part of Ashby's show.  The program is only three hours long and depending when it was scheduled most of the regular audience would likely never hear it anyway, but a lot of new listeners would.  And TSN 1050 absolutely needs more listeners.

 

Last edited by paterson1 (November 6, 2020 10:42 am)

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