It's amazing to see CFNY so high.

RadioActive wrote:

It's amazing to me that GNR 640 continues to rate so low, especially in the middle of a pandemic.

Speculation mixed with a bit of observation on my part, but I think awareness of the station's existence is quite low, especially after re-branding it. Bell at least occasionally spends on marketing for 1010.

I don,t think the numbers are a true reflection of the audience 640 actually has. Their signal reach is massive and I would wager there are many vehicle radios in the hinterlands tuned to 640 AM. They are my go to when I don't have music on. I spend 12 + plus hours a day in a tow truck in the Southern Georgian Bay area. 

paterson1 wrote:

So Aaron, who has the number one morning show?  Any big changes? 
 

CBC, and it's not even close, with a 20 share.  Looks like people are getting their info in the morning, then switching to music at home as they go about their day.

#1 commercial in the morning is Boom with an 11 share. Huge drops in the mornings at the CHRs, which happened in every market, which makes sense as younger people have been more likely to be out of their work or school routines.

RadioAaron wrote:

paterson1 wrote:

So Aaron, who has the number one morning show?  Any big changes? 
 

CBC, and it's not even close, with a 20 share.

Question and it's not meant to be snarky. CBC Radio 1 wins mornings in just about every major market in Canada, from B.C. to the east coast. Would they do as well if they carried commercials? Or if there weren't so much taxpayer money going to them that they couldn't afford the kind of production staff most private stations can't equal? I've often wondered about that.

I listen to CBC's Toronto morning drive show here on occasion. I find it very dull and way too politically correct for my taste. Obviously, the majority doesn't agree with that assessment. But I just don't get its enduring popularity here and across the nation. 

RadioAaron wrote:

#1 commercial in the morning is Boom with an 11 share.

But is that for content or personality? Stu Jeffries has been on vacation for a few weeks now. 
Drew (I think that is his name?) has been filling in.
 

Q107 ahead of CHUM?  Im impressed.   

I guess this rating is a bit of an anomaly since listening patterns  aren't as they normally would be, with so many people not working, going to school etc.  This has impacted the number of people tuning in. The next rating period will be influenced again, hopefully by a lesser extent.

Same with the weekly TV ratings here and in the US, the numbers are  low and viewer habits have really changed since the start of the pandemic.  Actually it could be worse for conventional TV since people have  been watching streaming services even more and binge watching series more than ever over the past three months. 

Last weeks Numeris top ten highest rated shows in Canada had 4 out of the 10 most popular as news broadcasts and all from CTV.  In fact 9 of the top 30 shows were news. Just isn't a lot of original new programming on right now for network television. And with very few productions actually shooting, schedules and new programming will be off for quite a while yet.

Last edited by paterson1 (June 4, 2020 11:45 am)

Radiowiz wrote:

Tickle Trunk wrote:

markow202 wrote:

Q107 ahead of CHUM?  Im impressed.   

Not surprising. CHUM was going after the female audience, something CHFI already has a lock.

I thought CHUM FM was always female driven? 

More so since the refreshed from chumfm to simply chum.

The entire Waters family is rolling over in her grave.⚰️🧟‍♂️

Paul Jeffries wrote:

I miss the days when CHUM-FM was a man's radio station...playing Culture Club and Duran Duran. 
PJ
 

Yeah. The Lost 80's Lunch was great back in the day.

grilled.cheese wrote:

I remember when CHUM used to be at 1331 Yonge St

And, kids, there was a time CHUM-FM was known for playing freakish hippy music and later was the first home in the GTA for Van Halen, Led Zeppelin, Pink Floyd and the like. They are also a rare case of a station that evolved its format without changing its name. 
 

kevjo wrote:

grilled.cheese wrote:

I remember when CHUM used to be at 1331 Yonge St

And, kids, there was a time CHUM-FM was known for playing freakish hippy music and later was the first home in the GTA for Van Halen, Led Zeppelin, Pink Floyd and the like. They are also a rare case of a station that evolved its format without changing its name. 
 

Classic ad 1984:




1050 4 years earlier:





in 2020, CHUM FM has to be careful not to be too much like Virgin Radio...

Last edited by Radiowiz (June 6, 2020 6:30 am)

Dale Patterson wrote:

How does Elmnt 106.5 survive with close to zero listeners? Every book I've seen has them at 0.0.

Are they paying for the Numeris tone to be active?

Last edited by Radiowiz (June 7, 2020 9:42 pm)

RadioActive wrote:

RadioAaron wrote:

paterson1 wrote:

So Aaron, who has the number one morning show?  Any big changes? 
 

CBC, and it's not even close, with a 20 share.

Question and it's not meant to be snarky. CBC Radio 1 wins mornings in just about every major market in Canada, from B.C. to the east coast. Would they do as well if they carried commercials? Or if there weren't so much taxpayer money going to them that they couldn't afford the kind of production staff most private stations can't equal? I've often wondered about that.

I listen to CBC's Toronto morning drive show here on occasion. I find it very dull and way too politically correct for my taste. Obviously, the majority doesn't agree with that assessment. But I just don't get its enduring popularity here and across the nation. 

It's a damned if you do, damned if you don't scenario- CBC does well in the ratings and some people complain they have an unfair advantage over private broadcasters (because they put money into programming instead of into investors' pockets?). If they do poorly then (the same?) people complain that it's a waste of tax money. 

Interesting to compare the current Toronto ratings with the Dunford ratings from 25 years ago posted in another thread - in that book CBC was middle of the pack. CBC's budget now is smaller, I suspect, than it was then at least when you account for inflation yet they're doing much better in the ratings. Perhaps they just have a better product now, particularly in morning and afternoon drive?

Frankly, I find morning private radio rather dull. Either it's music I'm not interested in hearing or it's talk that tends to be more sensational and superficial and not particularly informed or in-depth - a lot of opinion without much in the way of actual information.
 

Last edited by Hansa (June 8, 2020 5:58 pm)

Another look at the national numbers from Steve Faguy's Fagstein blog:

https://blog.fagstein.com/2020/06/11/radio-ratings-spring-2020/

Last edited by Media Observer (June 11, 2020 5:24 pm)