TheConsultant wrote:

GNR640 tied with an out-of-area station and the lower of two sports stations? How long can they make payroll on such an expensive format?

Tax write off. Don't forget, you're also talking about the same company that decided to simply shut down several AM stations, including one out in Cornwall. (to name one)
AM 640 is still on the air, regardless of cost (to run) so maybe it's a tax write off for the company?

CHUM staying on top.

Whats this "anomalie" with Jewel 885?

Classical 96.3 a 12.1 rating among women? Obviously, a typo. A 2.1 share seems more likely.

markow202 wrote:

Whats this "anomalie" with Jewel 885?

A couple weeks of a few 20-somethings "listening" hours at a time, every day.
 

EVERY station claims it's "#1" in some way or another. The Cobourg community station cites, "we're the #1 station with a Kevin in the building three days a week reminiscing about his Burger King days". 🍔🎙️

Maybe the days of dashboard pounding radio in Toronto is coming to a merciful end.

Also, how much does RB having C2C blaring all night influence lower digits for Moore's show and subsequent programming?

As for all the political topics... Methinks 24/7 coverage of election/PoliSci fare is overkill and topic fatigue.

How are these calculated?  How is it known that in this case most of toronto is listening to CHUM? Nobody asked me in a survey what I listen to..

RadioActive wrote:

Frankly, I'm a bit surprised by the lower numbers of the two talkers. The survey came right in the middle of a hotly contested federal election, which not only contained an element of drama about who would win, but scandals like blackface right in the middle of it. Then there was all the drama over the Ford government. 

If those two big ticket items didn't attract more ears to the format, what could?

AM talk radio is not attracting new ears as its audience ages. The American experiment of simulcasting or straight up moving to FM has shown to help, but not enough.

I'm mid 40s, with a keen interest in politics and I have no use for the format. Opinions from a couple of hosts who aren't experts in the topic being discussed? Why would I care? Double that if you introduce a caller. I wear headphones on transit specifically to AVOID that.
 

Last edited by RadioAaron (December 5, 2019 8:16 pm)

Where is CKNT in this? They have to be beating Chum at least (1050 not 104.5)...

 

As for CKNT (Which calls letters are not used, unless in a CRTC or a legal capacity..) Newstalk Sauga960 will be Numeris in 1 year. I have been there for 11 months. It takes years of planning and hard work to even begin to think of results, let alone market share. 960 started in the "Bizzarro World," Now it's not. There is sacrifice that goes into this. I'm sure those with any real capacity in this industry, can understand just how much goes into making things work. Changes, in my experience with start ups, continue until you have found the right "recipe." This will be be an ongoing process...... When I started in Calgary, at TheFAN960, they had dashes....It took 6 and a half years to get to Number #1, 25-54  Mornings. 

RadioActive wrote:

Interesting to hear John Moore on CFRB Friday morning subtly implying that the ratings at 1010 were up, and things were looking good, especially for AM drive. He also made a mention of "changes" in the market - referring to Matt Galloway's last day as host of Metro Morning and welcoming any CBC listeners to the AM side of life.  

WOW!! A radio station acknowledging the existence of another station?! We live in wondrous times. 
 

Jay Baxter wrote:

Very interesting to read Bell Media’s self-glorifying interpretation of the latest numbers. Lots of choosy qualifiers about best results in “commercial” radio (read non-CBC) for 1010 mornings and “large’ increases for TSN1050 (forgetting to mention that the start point was virtually zero). Wordsmithing at its best.
And John Moore tweeted it out as as great news. (Corporate “encouragement” involved.?)
 

Bell is just doing what good companies do..promote. Overall they must be happy with the radio ratings, especially with 104.5 CHUM. Even TSN 1050 is going the right way and they have a great opportunity with the fact that the Fan 590 appears to be in a slump with all of Rogers changes and cutbacks.  Bell has done a great job cross promoting their radio and television divisions, and the ratings in both television and radio in Toronto at least are reflecting this. In terms of promotion for all of their programs and divisions, Bell is doing circles around the competition.

John Moore should be promoting and pleased with his morning show. He has great ratings and the fact that 680 News and Newstalk 1010 are both strong AM radio stations with good numbers is something to be proud of.

Corus is starting to take a page from what Bell has been doing. The Global Newsradio stations and the cross promo with television is a logical move and should pay off for them. Only stickler would be that the company is for sale, so this arrangement may not last, if the radio and television divisions are sold separately.

If CBC were on the ball, they should be promoting the fact that CBC Radio One is strong right across the country in almost every major market. They are often number one in the ratings or always in the top 3. Great opportunity for them and they should take advantage. CBC really is need of promoting themselves better than they do.

Last edited by paterson1 (December 7, 2019 10:54 am)

RadioActive wrote:

Interesting to hear John Moore on CFRB Friday morning subtly implying that the ratings at 1010 were up, and things were looking good, especially for AM drive. He also made a mention of "changes" in the market - referring to Matt Galloway's last day as host of Metro Morning and welcoming any CBC listeners to the AM side of life. 
 

Does he really believe that? Virtually nobody is going to switch from CBC to 1010 because of a host change. 

Our circumstance is grossly different from Roundhouse. Not that I need to get into details, but we don't have that kind of overhead. Not a fraction of it. We are now finding a mix between local and agency buys. For example, my title sponsor will be announced 1st day of the New Year. They are National, but manufacture locally. They also have naming rights to the studio itself. I know a number of those that were at Roundhouse. These paths are not the same...There are no preconceived or unreasonable numbers that we need to hit out of the gate to stay alive... If the first Numeris number was a 0,3, it would just be our first number....