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Talk about a jarring change. There are some members here who know Kingston radio, and they may be interested to hear a longtime alt-rock station has suddenly gone to an easy listening format. 98.9 The Drive is no longer driving the hits - it's now playing those infamous soft light favourites.
CKLC had quite a history in the city, being a long time Top 40 outlet on AM before moving to the other band in 2007.
98.9 The Drive shifts to easy listening
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It's just a stunt. This isn't the final format.
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Given that there are no live announcers for the new format, you may be right.
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Or name, or website, or really anything
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A lot of Bell stations across the country changed to Pure Country today including Peterborough, Pembroke and Ottawa. There are quite a few
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12 Station from Truro in the east to Terrace in the west rebranded existing country stations to Pure Country.
Kingston was the only genre flip.
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RadioAaron was correct.
Bell's Cross Country Consolidation