Not in sales, so I'm curious about a couple of things...

i) when a client is buying a series of spots or a campaign, is there any wiggle on the quoted rate? I know that there is a rate and it would be higher for peak listening hours like morning or afternoon drives. Do sales people have the ability to sell under the rate card by a small amount to get or keep a client?

ii) How many clients come back for an adjustment or credit if audiences / ratings are not being delivered?  Example, a client buys a campaign for the summer. Rates are based on the most recent rate card, presumably from the spring sweeps. But, a summer report comes out like this, and the station that the client has purchased commercial time on has dropped in the ratings.  Can the client go back to the station and ask for a refund or credit reflecting the lower performance?


 

RadioActive wrote:

I always heard summer ratings weren’t as important as those conducted the rest of the year, although I’ve never figured out why – ears are ears and they all count no matter when they’re listening. With that in mind, Numeris has released the numbers taken between May 28 and August 26, and there aren’t a lot of real surprises.
 
CHFI continues its reign as the #1 station in Toronto, a trend that seems to be endless. But who says Oldies don’t work in this city – it would seem to depend on what era. Boom-FM continues to come in a strong second, followed by CBC Radio 1. All got a 10 share or higher and no one else even comes close.
 
In the talk wars, CFRB still outshines its Corus competitor by a wide margin. Classical 96.3 now beats CHUM-FM, and the Blue Jays' lousy season appears to have taken a toll on The Fan. And TSN 1050? You can hire a hall and get more people in it. 
 
You can see the numbers here.

As long as a station is playing "they dont make music like that anymore" i.e 80s, 90s you'll be up there.

As for CHUM, their little "tweak" (I cant call it a rebrand) is better and their ads all over town might help them. 

Last edited by markow202 (September 7, 2018 12:20 pm)

They should have kept Ingrid Schumacher! 

For CHUM, would it also be because they play more music than commercials? It is based on revenue or tuning? And how are these established anyways? Using a meter?

Can CKNT beat CINA's 0.8% share for Mississauga supremacy in the next set of ratings?

Chuck99 wrote:

Radiowiz wrote:

Chuck99 wrote:

Eventually, we may see a format change at 102.1 The Edge.  
 

 
 

I agree.  A different format would likely be a re-cycled one.  But in the long term, I would still be surprised if there are two Alt-Rock stations in Toronto because of a shrinking demographic.
 

While we're thinking of "oldies" why not try "Classic Alternative" starting with the punk/new wave of the late 70's to the end of the 90's? A few years ago when EDGE had Spirit of Radio Sunday the numbers for that time slot were quite good. Like their brother station Q107, EDGE could easily capitalize on their heritage and develop that format. (As an aside, I don't care how Q is trying to spin it, they're still around 80% plus classic rock.)