It was once unthinkable - a Canadian household with a TV not connected to cable. But now, it's becoming more normal. The reason, of course, is the popularity of streaming. 

"It’s just so much cheaper to buy a smart TV and go through the internet,” says Serna Cunningham when asked why she streams as opposed to subscribe to cable. “You’ve got a lot more to choose from.”

Even for people like Don Noble who has cable, it doesn’t mean it’s used.

“We do have cable just sort of I guess out of habit,” Noble says, adding he doesn’t subscribe to any streaming services. “But mostly we find we’re on YouTube.”

The survey shows that the younger the demo, the less likely they are to bother with traditional cable.

This is the kind of thing that makes me wonder again if Rogers ever regrets abandoning its Shomi streaming service, leaving Crave as the de facto sole and large Canadian streaming channel. Rogers, meanwhile, remains mostly a cable entity for TV. 

Still, a recent report on the shrinking cable universe notes that with increasing prices and the commerical tier of streamers, you have to wonder if the trend could actually one day reverse itself. 

Only Half Of Canadians Still Have Cable TV: Report