Why do they even bother to do this if they're not going to publicize it and let people know that signal (or in this case signals) is there? I don't mind HD Radio at all and use it quite frequently in the car.

But almost no station or group ever gives any of the stations I listen to on it even a single mention. If they're going to bother, why not tell their listeners it exists?

Remember that old adage about a tree falling in the forest and if no one hears it, does it make a sound? To me, that's the perfect definition of HD Radio in this country. 

RadioAaron wrote:

Even if they did publicize it, I'm not sure what the point is. Does the 92.1 signal (more specifically, its HD) get anywhere into the Toronto market that 103.5 doesn't?

Capture travelling/commuting Z listeners with meters, I guess. 

But yes, to your point, I doubt that they promote it.

Well, of course, it's not just 92.1. CFRB is piggybacked on CKFM's signal. AM 640 is on their Hamilton station's subchannel. And 680 News can be found alongside Kiss FM. I don't think I've ever heard one of them refer to it on air. Their app and online is the only thing they ever talk about. 

So really, why waste the time and the money on it? 

At least in Buffalo, they mention it on their top of the hour IDs. Not that anyone really hears those, either. But at least they acknowledge that the signals exist. Here they're forever invisible. 

RadioActive wrote:

At least in Buffalo, they mention it on their top of the hour IDs. Not that anyone really hears those, either. But at least they acknowledge that the signals exist. Here they're forever invisible. 

Only because they're required to. Stations here aren't.

So, if z is on 92.1, why arn't the evanovs putting CKPC on z's hd2 subchannel.
I think this is a good idea.
Z has a large following, but I think it will take audiences away from 91.5 the beat.

The 92.1 signal is massive and used to get it quite good when living in Etobicoke but the 92.1 and 103.5 signal coverage overlap considerably so maybe its just enough to push it out west perhaps towards London, who knows. 

Speaking of HD Radio, NT1010 lost its FM99.9 HD2 signal since this morning (Nov. 10, 2026) shortly after 10:30 AM ET. Tried multiple units and there are no HD signals. Not sure if anyone will fix it as HD radio is not on the front burner.

RadioActive wrote:

chrishch wrote:

Speaking of HD Radio, NT1010 lost its FM99.9 HD2 signal since this morning (Nov. 10, 2026) shortly after 10:30 AM ET. Tried multiple units and there are no HD signals. Not sure if anyone will fix it as HD radio is not on the front burner.

I noticed the same thing when I went out to run an errand. Still gone as of about 1 PM. Also lost CFTR on the Kiss 92.5 signal, but it returned about an hour after I checked it. 

I hope it comes back.
Going to try on my HD radio.
I will give an update.

I doubt Bell gave up on HD...   it could be nothing more than a digital feed issue as most HD signals are fed internet streams or technical work being done.   They don't take HD as serious so they can do it during the day.   Bell has just added HD on CHUM, so I don't see them dropping it.    I also think the reason we have not had HD2 and 3 on CIDC is due to connectivity at their transmitter site.  Feeding 1 audio feed to run HD1 and analog isn't as big of a deal as it would be getting HD2 and 3 fed along side, especially if they haven't upgraded to a full IP STL.   

As for 92.1 adding Z.   It could be nothing more than "because we can" and to expand Z's reach further into Hamilton, Niagara and Waterloo Region + further southwest..  Also could be to try and grab people who can no longer get Virgin in KW with the recent downgrade.

I doubt evanov spent much if anything to add HD2..  They had hd2 and 3 before when CKPC-AM was around. 

I have said this on this board many times... you can't get people to care if you don't promote it.   You especially can't get people to care if you don't offer unique content people want.   The ratings system also needs to be upgraded so HD signals are actually rated separately so you can actually learn who is listening to any HD vs Analog signal (currently ratings are only attached to the main station, so CFTR or CFRB really don't know how they are listening..  HD or analog....  they get thrown together into the same pot)   If this was seprated it would show if HD is making wins.. and worth more effort.   I would say it's likely higher than they think based on how many taxi and uber drivers have HD on and have no clue.   

Last edited by radiokid (November 10, 2026 5:31 pm)