Why do they even bother to do this if they're not going to publicize it and let people know that signal (or in this case signals) is there? I don't mind HD Radio at all and use it quite frequently in the car.

But almost no station or group ever gives any of the stations I listen to on it even a single mention. If they're going to bother, why not tell their listeners it exists?

Remember that old adage about a tree falling in the forest and if no one hears it, does it make a sound? To me, that's the perfect definition of HD Radio in this country. 

RadioAaron wrote:

Even if they did publicize it, I'm not sure what the point is. Does the 92.1 signal (more specifically, its HD) get anywhere into the Toronto market that 103.5 doesn't?

Capture travelling/commuting Z listeners with meters, I guess. 

But yes, to your point, I doubt that they promote it.

Well, of course, it's not just 92.1. CFRB is piggybacked on CKFM's signal. AM 640 is on their Hamilton station's subchannel. And 680 News can be found alongside Kiss FM. I don't think I've ever heard one of them refer to it on air. Their app and online is the only thing they ever talk about. 

So really, why waste the time and the money on it? 

At least in Buffalo, they mention it on their top of the hour IDs. Not that anyone really hears those, either. But at least they acknowledge that the signals exist. Here they're forever invisible. 

RadioActive wrote:

At least in Buffalo, they mention it on their top of the hour IDs. Not that anyone really hears those, either. But at least they acknowledge that the signals exist. Here they're forever invisible. 

Only because they're required to. Stations here aren't.

So, if z is on 92.1, why arn't the evanovs putting CKPC on z's hd2 subchannel.
I think this is a good idea.
Z has a large following, but I think it will take audiences away from 91.5 the beat.