As far as I know, CBC is only allowed to advertise "specialty" content and not regular every day programming.
As an example, I doubt CBC will run an ad telling people to watch Dragon's Den...especially during Shark Tank on CTV...even more so if Dragon's Den could be bold enough to air at the same time... 
(or worse, to air an ad for Dragon's Den during the previous hour leading up to Shark Tank...hey everybody! Don't watch Shark tank next...switch over to CBC and watch Dragon's Den instead... )

RadioActive wrote:

I guess it's legit advertising and no one wants to turn down money in a fragile industry. But why you would accept something promoting the competition is baffling to me. Are they not allowed to turn down ads from the government-supported station? I don't think there's such a rule (as there is for politicians during an election) but surely they can find something better to fill those spots.

As I said, it's not advertising that is head on threat to CTV content. It's "specialty" advertising. 
CTV also has the benefit of advertising what will air at the same time.  
Some people might record one channel and watch the other. So be it. 

Like I said, what you WILL NOT see is an ad for Dragon's Den or any regular programming that is considered to be way to similar to what CTV has to offer.

 

I haven't seen any since last year but CBC Toronto use to run ads for CHFI in prime time, and to a lesser extent 680 News.  I always thought this could be some sort of contra or an agreement between CBC and Rogers tied into the Hockey Night In Canada agreement.  And CBC promos appeared throughout the hockey broadcasts on Rogers.  TSN and Sportsnet have a ton on CBC promo during the Olympics

ED1 wrote:

I know this has been discussed before where CBC has bought commercial airtime on CTV, but I couldn’t find the original thread…

This evening during SNL, CTV ran a promo for CBC’s Eurovision contest on which musical artist would represent Canada. Previously, CBC has bought airtime on commercial networks to promote the Juno Awards, and their “Make the Season Kind” Christmas initiative.

This story just got even more bizarre. Two weeks ago, I DVR'd an episode of "FBI" off of CBS. At the very end of the show, just before they were going to 'scenes from our next show,' a spot came on. It was a promo for "Line of Fire," a new series about a family that works for various government agencies, including the FBI and the Department of Justice. 

This doesn't seem all that odd until you realize this is an NBC show, and it runs on another network. How did NBC manage to get this on CBS? The answer is subtle and clever. It turns out this was a paid ad for Peacock, the NBC streaming service, which just no-so-coincidentally happened to be promoting a show that also airs on free TV. 

To make it even stranger, the ad ran about 1 minute before the show actually appeared for free on NBC, as CBS was about to promote its own 10 PM Monday night show, "CIA."

I've never seen a major TV network advertise a competitor's show, right before it runs against its own programming. Kudos to NBC for somehow sneaking this in. It's a first as far as I know. But given how popular streaming has become, will it be the last time it happens?

Radiowiz wrote:

RadioActive wrote:

It's a first as far as I know. But given how popular streaming has become, will it be the last time it happens?

Which two were supposed to merge into one Buffalo company? Was it CBS and NBC Buffalo?

Yes, it was Nexstar (WIVB) merging with Tegna (WGRZ), meaning both newsrooms would be under the same owner. 

In fact, the merger did go through. But lawsuits from those worried about allowing one owner to have so many outlets has forced them to operate both companies as if they were still independents.