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    Today 12:01 am  #1

    ED1
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    CBC promos on CTV (redux)

    I know this has been discussed before where CBC has bought commercial airtime on CTV, but I couldn’t find the original thread…

    This evening during SNL, CTV ran a promo for CBC’s Eurovision contest on which musical artist would represent Canada. Previously, CBC has bought airtime on commercial networks to promote the Juno Awards, and their “Make the Season Kind” Christmas initiative.

    Last edited by ED1 (Today 12:10 am)

     

    Today 3:05 am  #2

    Radiowiz
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    Re: CBC promos on CTV (redux)

    As far as I know, CBC is only allowed to advertise "specialty" content and not regular every day programming.
    As an example, I doubt CBC will run an ad telling people to watch Dragon's Den...especially during Shark Tank on CTV...even more so if Dragon's Den could be bold enough to air at the same time... 
    (or worse, to air an ad for Dragon's Den during the previous hour leading up to Shark Tank...hey everybody! Don't watch Shark tank next...switch over to CBC and watch Dragon's Den instead... )

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