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As that old (and now probably sexist) cigarette ad used to say, "You've come a long way baby." When you think of the sheer amount of electronics out today, it's kind of charming to see what the big Canadian department stores, Eaton's and Simpsons, once had on offer in their annual Christmas catalogues.
It was once easy to find a radio in a department store. Now those stores are gone and so are those catalogues!
Eaton's

Simpsons

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It's a little hard to read because of the small print, but the Simpsons ad offers three special "extras" for the Silvertone brand TVs they were selling.
One is a very early remote control, an innovation for its time.
There's a TV timer in the form of a clock that turns your set on and off.
And then there's my favourite, an add-on that lets you hear AM radio (all there really was back then) through your TV speaker. My question - wouldn't having the set turned on to get those speakers to work have interfered with the AM signal? If so, what's the point?
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Thanks RA. This brings back memories when radios and record players ruled!
Top right of the top ad is a record player with 50 records that looked like 45's. I presume you got to pick these from the 'record bar'. Like broadsheet newspapers, the younger generations missed the very meaningful experience of going to a record shop and many large stores had record departments and browsing through the latest records. And, once decided, to plunk down that hard earned dollar bill to buy a 45. It forced you to think about how you spent your money. Something many people don't appreciate today.
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The record player at the top left of that ad is advertised as a wind up gramophone! I can't believe they still had those back in the late 50s. But there's the proof that they did.
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In those days, the front half of the catalogue was all toys. I used to spend hours poring over it.
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turkeytop wrote:
In those days, the front half of the catalogue was all toys. I used to spend hours poring over it.
Have fun reliving your childhood! Simply click on each page to go to the next one.
Eaton's 1958 Christmas Catalogue
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These are great to see, thanks RA! Years ago I was visiting my mom in Regina and read a classified ad where someone had old catalogues for sale. I went by and they had hundreds of them piled up, some in the original mailing wrapper. I bought about a dozen of them, mostly from the 50s and 60s and kept a couple but got a good price for the others, they were mint! So great to go through them!
Last edited by Shorty Wave (October 28, 2026 7:18 am)
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Those television set prices have come down a great deal. In 1949 Eaton's was selling a GE 10" b&w set [with 12" speaker} for $791. When you read the fine print there was an additional fee of $100-$150 depending on location for installation of your outdoor antenna to receive dependable reception of WBEN ch 4 Buffalo. Imagine paying slightly less than $1000 to watch one channel.
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Back then some record players had a setting for 16 and two-thirds, That format was for spoken word songs only but in my nearly three-quartersl of a century on this planet I've never seen one of these records. Has anyone here ever seen one?
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I recall seeing one a long, long time ago when I was just a kid and still living at home. But for the life of me, I couldn't tell what it was or what happened to it. Wish I still had it for the collectibility of it, if nothing else.
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As a kid I would always compare to see which Eaton's or Simpson-Sears Christmas catalogue had the most pages, and who had the bigger toy sections. They were always very close in the page count as I recall.
Eaton's always had a bit of an edge because they had the big Santa Claus big parade downtown.