1 of 1- RadioActive
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Survey Illustrates AM & FM Radio's Dramatic Decline
The numbers are sad but it appears they don't lie.
"Jacobs Media’s long-running Techsurvey, which draws responses from highly engaged fans of commercial stations, documents a clear migration away from traditional receivers. In the mid-2010s, roughly three-quarters of these core listeners reported consuming their favorite stations primarily via terrestrial AM/FM.
By the mid-2020s that figure had fallen by about 18 percentage points. More recent survey results show the gap between broadcast and digital consumption of the same stations narrowing further, with traditional over-the-air methods accounting for just over half of listening time among these dedicated fans and digital platforms approaching parity.
The audience itself is aging, with average respondents well into their late 50s and a rising share over age 65, while younger cohorts already split their time more evenly or favor digital options."
The Slow Death of Local AM and FM Radio
- Shorty Wave
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Re: Survey Illustrates AM & FM Radio's Dramatic Decline
Sad, but most of us on this board probably grew up listening to radio and as a result, it is a go to, but I look at my son and he only listens to Sirius in his car and never really listened to radio growing up, unless I happened to have it on. I bought him a small AM/FM when he was about ten and he used it twice I think…..!
- RadioAaron
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Re: Survey Illustrates AM & FM Radio's Dramatic Decline
RadioActive wrote:
The numbers are sad but it appears they don't lie.
"Jacobs Media’s long-running Techsurvey, which draws responses from highly engaged fans of commercial stations, documents a clear migration away from traditional receivers. In the mid-2010s, roughly three-quarters of these core listeners reported consuming their favorite stations primarily via terrestrial AM/FM.
By the mid-2020s that figure had fallen by about 18 percentage points. More recent survey results show the gap between broadcast and digital consumption of the same stations narrowing further, with traditional over-the-air methods accounting for just over half of listening time among these dedicated fans and digital platforms approaching parity.
The audience itself is aging, with average respondents well into their late 50s and a rising share over age 65, while younger cohorts already split their time more evenly or favor digital options."
The Slow Death of Local AM and FM Radio
The quoted part here is actually very good news for radio.
- mace
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Re: Survey Illustrates AM & FM Radio's Dramatic Decline
At home, all my radio listening is online. The only time I actually listen to a real physical radio is for DXing.